Village Council selects Guide Studios for branding initiative to boost economic development

The Village of Lisle is embarking on an exciting journey to refresh its brand, a move that aims to better represent the community and enhance economic development efforts. During the recent Committee of the Whole meeting, Village Manager Ermoe outlined the initiative, noting that it has been two decades since the village last updated its branding.

The village has allocated funds in the current budget to develop a new brand identity that resonates with residents and reflects the unique character of Lisle. To kick off this process, staff issued a Request for Proposals (RFP) and evaluated several submissions, ultimately recommending Guide Studios as the chosen partner. Guide Studios specializes in municipal branding and has extensive experience working with communities across the country.

Kathy Fermat from Guide Studios presented an overview of their approach, emphasizing the importance of community engagement in the branding process. She explained that the initiative goes beyond simply creating a logo; it involves a comprehensive strategy to tell Lisle's story and strengthen its reputation. The process will include research, community workshops, and feedback sessions to ensure that the new brand accurately reflects the community's identity.

The branding initiative will consist of several key phases, starting with research and engagement to gather insights from residents. This will be followed by strategic planning, where the team will assess the community's distinct advantages and develop a positioning statement. The design phase will focus on creating a cohesive visual identity, including logos and guidelines for consistent use across various platforms.

Fermat highlighted that the implementation of the brand will be crucial for its success. Guide Studios plans to provide ongoing support to ensure that the village can effectively utilize the new branding in its communications and economic development efforts.

As Lisle moves forward with this branding initiative, residents can look forward to a refreshed identity that not only enhances the village's image but also fosters a stronger sense of community and connection. The next steps will involve forming a steering committee to guide the process and engaging with the public to gather valuable input. This initiative represents a significant opportunity for Lisle to articulate its story and attract investment, ultimately benefiting all residents.