Mayor Jefferson declares National Travel and Tourism Week in High Point

The High Point City Council meeting held on May 5, 2025, commenced with a significant proclamation in honor of National Travel and Tourism Week. Mayor Cyril Jefferson invited the team from VISTA High Point, including President and CEO Melody Burnett and Vice President of Marketing Nancy Bowman, to the front to acknowledge their contributions to the local tourism sector.

During the proclamation, Mayor Jefferson highlighted the vital role of the travel industry in supporting High Point's economy and workforce. He noted that bridal spending alone contributes significantly to the economy, generating approximately $2.9 trillion nationwide and supporting 15 million jobs across the United States. In North Carolina, this spending results in $4.5 billion in taxes that fund essential services such as education and public safety.

The mayor emphasized that Guilford County has seen an 8.7% increase in visitor spending, amounting to $1.68 billion, which directly benefits the local economy. He pointed out that High Point itself generates over $98 million in estimated economic impact, effectively saving residents about $200 per household in local taxes.

Furthermore, the proclamation underscored High Point's reputation as the "home furnishings capital of the world" and its potential as a unique destination, bolstered by a world-class university. The mayor acknowledged the collaborative efforts of Visit High Point and the city in developing a long-range strategic plan for tourism. This plan includes initiatives such as a multi-purpose stadium, year-round festivals, and public art projects aimed at enhancing the visitor experience.

In conclusion, Mayor Jefferson proclaimed the week of May 4 to May 10, 2025, as National Travel and Tourism Week in High Point, urging citizens to recognize the essential role of the tourism industry in the community and the state. The meeting concluded with a call for celebration of the efforts made by local organizations in promoting tourism.