Grants Pass tourism report reveals $40M economic impact from vacation rentals

Grants Pass is seeing a significant boost in tourism, with recent statistics revealing a staggering $7.6 million generated from visitor spending at private rentals within the city limits. This insight emerged during a recent City Council workshop, where officials discussed the economic impact of tourism and the effectiveness of marketing investments.

The data, provided in partnership with AirDNA, highlights the broader economic benefits of tourism in Grants Pass. An estimated total economic impact of $40.68 million was noted, stemming from a modest investment of $39,000 in marketing efforts. This translates to an impressive return of $1,200 for every dollar spent on advertising, resulting in over 91,000 booked nights for the upcoming fiscal year.

City leaders emphasized the importance of refining their approach to tourism marketing. They aim to reduce administrative costs and redirect resources towards more effective marketing strategies and relationship-building within the tourism sector. This focus is expected to further enhance the city’s appeal as a vacation destination.

As Grants Pass continues to capitalize on its tourism potential, the council's commitment to strategic marketing could pave the way for even greater economic growth in the future.