Launch JOCO seeks $75K funding to boost small business growth in Johnston County

The Johnston County Board of Commissioners convened on May 5, 2025, to discuss the Launch JOCO initiative, a program aimed at bolstering small business development in the region. The meeting highlighted the program's partnerships, successes, and future funding needs.

The session began with an overview of Launch JOCO, which has garnered support from various local organizations, including the Johnston County Chamber Coalition and the Central Johnston and Clayton Rotary Clubs. The initiative aims to address the high failure rates of new businesses, with statistics indicating that 25% fail within the first year and 50% do not survive past seven years. Secretary of State Elaine Marshall praised Launch JOCO as a model for other counties, emphasizing its alignment with her Rural Rise North Carolina program.

The program focuses on providing essential resources to small business owners, particularly those from underserved communities. It offers business education, funding guidance, long-term mentorship, and access to a supportive network. The structure includes three main components: Launch Now, which helps entrepreneurs establish a solid foundation; Launch Next, a 14-week business education academy with mentorship; and Launch Beyond, which provides ongoing education and networking for program alumni.

The impact of Launch JOCO has been significant, with 72 participants accepted into the program and a graduation rate of nearly 96%. The initiative has also received substantial community support, with over $80,000 raised and $17,000 awarded in grants. The program has seen a concentration of participants from the Clayton, Selma, Benson, and Smithfield areas.

During the meeting, the board discussed the need for sustainable funding to continue supporting the initiative. A request was made for a $75,000 annual budget allocation, which would be used for microgrants, program coordination, curriculum development, and ongoing business support. The funding would be performance-based, with metrics established in collaboration with the commissioners.

In conclusion, the Launch JOCO initiative represents a vital effort to foster economic self-sufficiency and small business growth in Johnston County. The commissioners were urged to consider the proposed funding as an investment in the community's long-term vitality and the success of local entrepreneurs.