Hillsborough Schools Launch More Than A Teacher Campaign and Community Arts Project

The Hillsborough County Public Schools Board convened on May 6, 2025, to discuss several key initiatives aimed at enhancing educational experiences and addressing staffing challenges within the district. The meeting highlighted the ongoing "More Than a Job" campaign, which seeks to attract and retain qualified teachers by showcasing the vital roles educators play in student success. This campaign includes digital billboards, bus advertisements, and video testimonials from teachers, emphasizing the passion and commitment required in the teaching profession.

Superintendent Ayers reported on the campaign's visibility, noting that advertisements are strategically placed in high-traffic areas and on public transportation. The district aims to reduce vacancies and ensure that every classroom is staffed with highly qualified teachers by the start of the next school year. The campaign is part of a broader marketing effort to engage potential candidates and promote the teaching profession as a fulfilling career.

In addition to staffing initiatives, the board discussed the successful completion of a community arts project funded by a $1.9 million grant from Congresswoman Kathy Castor. This initiative allowed 28,000 students from 38 transformation network schools to experience field trips to local cultural institutions, such as the Tampa Museum of Art and the Straz Center for the Performing Arts. Feedback from students indicated that many were first-time visitors to these venues, highlighting the project's impact on broadening students' cultural exposure.

The meeting also included discussions on various educational programs and community partnerships. Board members expressed gratitude for teachers and principals during Teacher Appreciation Week, emphasizing their critical role in shaping students' academic and personal growth. Member Gray highlighted the importance of the Positive Behavior Interventions and Supports (PBIS) program, which aims to improve student behavior and reduce disciplinary actions across schools.

As the meeting concluded, board members acknowledged the upcoming graduation season and the importance of recognizing student achievements. They also discussed the need for ongoing support for staff benefits and the importance of informed decision-making regarding district policies.

Overall, the meeting underscored the district's commitment to enhancing educational opportunities, supporting teachers, and fostering community engagement, all while preparing for the challenges of the upcoming school year.