Santa Rosa Council discusses fee increases for Bennett Valley Golf Course

The Santa Rosa City Council held a public hearing on May 6, 2025, to discuss proposed fee increases for the Bennett Valley Golf Course, a move aimed at aligning the course's rates with current market values. Parks Deputy Director Jen Sanchez, along with representatives from Touchstone Golf, presented the recommendations, emphasizing the need for annual adjustments to maintain competitiveness and financial stability.

Since Touchstone Golf took over management in 2022, the course has seen a series of fee increases, with an average rise of about 10% in 2023. This strategy has proven effective, generating an additional $100,000 in revenue in its first year. The new fee structure, which differentiates between resident and non-resident rates, has resulted in 65% of rounds played by Santa Rosa residents, further supporting the local community's engagement with the course.

For the upcoming fiscal year, the council is considering a modest increase of 2% to 5% across various fee categories, including a 15% rise in membership rates. These adjustments are designed to keep pace with inflation and operational costs while ensuring the golf course remains a valued asset in the community. Notably, Bennett Valley Golf Course has received accolades, being named the best golf course in Sonoma County by local publications, reflecting its growing reputation and community involvement.

The council's discussions highlighted the importance of maintaining the course's affordability while enhancing its offerings, including improved facilities and programming for youth. As the council prepares to finalize the fee adjustments, the focus remains on sustaining the golf course's financial health and its role as a community hub.