Oconomowoc plans redevelopment strategies for East Wisconsin Avenue and Pabst Farms

Economic development took center stage at the Oconomowoc Common Council meeting on May 6, 2025, as Bob Duffy outlined ambitious plans for the city’s future. Key areas for development include Olympia Fields, Pabst Farms, and the Pabst Farmstone Center, with a focus on revitalizing East Wisconsin Avenue.

Duffy emphasized the importance of planning ahead, noting that redevelopment discussions often begin years before projects come to fruition. He highlighted the overlay zoning approved in 2019-2020, which allows for multifamily developments in the downtown area. This zoning is crucial as the city seeks to expand its downtown footprint and attract new residents.

A significant point of discussion was the Wingspan Tech Hub, which aims to foster innovation in medical technology. Duffy explained that this federal designation will connect local businesses with larger companies like GE Medical, facilitating collaboration on new patents and processes. The goal is to create a vibrant ecosystem for innovation, particularly in healthcare.

Council members expressed interest in the details of the East Wisconsin redevelopment plan, seeking clarity on its implications. Duffy assured them that marketing efforts would target individual developers to bring the vision to life without requiring additional funding from the council.

As the meeting concluded, the council recognized the urgency of these development initiatives, especially given the city's fixed borders and the need for sustainable growth. The discussions underscored a collective commitment to enhancing Oconomowoc's economic landscape, with a focus on mixed-use developments that cater to diverse housing needs. The council anticipates further discussions and updates as these projects progress, aiming to create a thriving community that supports both residents and local businesses.