Bel Air Armory proposes $254K budget for 2026 operations and events

The proposed budget for the Bel Air Armory is set to make waves, with a total of $254,460 earmarked for operations in fiscal year 2026. This budget, presented during the Board of Town Commissioners Budget Work Session, highlights a significant focus on maintenance and utilities, alongside a robust plan for events that is already showing promising returns.

Key to the budget is the allocation of $10,400 for armory events, managed by Events Manager Julia Potler. This funding is primarily aimed at enhancing advertising efforts, including a notable investment in WeddingWire, which has proven effective in boosting bookings. The armory is currently booked solid through 2025, with inquiries already rolling in for 2026 and even 2027. This surge in demand underscores the armory's growing reputation as a prime venue for weddings and other events.

Commissioners expressed interest in understanding the demographics of their clientele, particularly how many clients are drawn from outside the county and the effectiveness of various advertising channels. The armory's recent initiatives, including a popular dance fitness class and a lecture series funded by a state arts grant, further illustrate its expanding role as a community hub.

With no major capital projects planned for the upcoming fiscal year, the focus remains on operational efficiency and maximizing the armory's potential as a revenue-generating venue. The discussions at the meeting reflect a strategic approach to budgeting that prioritizes both immediate operational needs and long-term growth opportunities for the Bel Air Armory.