[{"_1":2,"_111":-5,"_112":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,75,87,99],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},"mediaId",6566498,"mediaKeyId","3204912-1873771e44c523dd08b3370919c3b39d","parentId",3204912,"title","Sea Monterey tells council tourism yields partner referrals and PR value; marketing contract and 'Right Path' stewardship program highlighted","audioSeconds",463,"startMs",910000,"endMs",1373000,"viewUrl","/Search/View?dp=1&key=3204912-1873771e44c523dd08b3370919c3b39d&start=910&end=1373","thumbnailUrl","https://assets.pipeline.soar.com/3204912-1873771e44c523dd08b3370919c3b39d/thumbnail_910000.jpg","articleUrl","/articles/6566498/Carmel-by-the-Sea/Monterey-County/California/Sea-Monterey-tells-council-tourism-yields-partner-referrals-and-PR-value-marketing-contract-and-Right-Path-stewardship-program-highlighted","mediaUrl","https://secure.pipeline.soar.com/6566498-40ae5c85182f959b01e54d9200d7382e/orig.mp4?Expires=1775480615&Signature=oaA44i3EVGuY5yyN5a80FvLVnoMJpMXy8jdCgBUbzB9aG~Vo0mk4FQCKvdP7NK0TyHn-jPVjc9W3bz9295mmAd4nIrUlm~mwm34lJ8gpoEnN9h2Jg~tBEHDTRjiZAT-Obudr5JWnRJ-FPlD6BOJghPlzqLutad3z7LMiweVtGdPnKn-U~FTG5WKfcXrx891FHxw6mU5w-YkT9tL5W~TbMAuriqUOLHsnZgW8K8FOK8fAoAdr6Foxx6GtIfdoPed2QeRSooSO9KxVehL8TmivM6zyknnNQ3XjomLXSkcZi92HMBjh-eZURBIFrYkYUN~Pyp9zJNdK0uACA-v1gpnwOQ__&Key-Pair-Id=KUT5TJCACFTXG","author","Carmel-by-the-sea","date","2025-05-07T12:19:48Z","article","Carmel-by-the-Sea — Rob O'Keefe, a Carmel resident and Sea Monterey representative, briefed the council on regional tourism metrics and efforts to balance economic benefit with stewardship.

O'Keefe told the council Sea Monterey measures impact in multiple ways: partner-site conversions (roughly 33,000 referrals from the tourism website to local businesses), an estimated PR ad-equivalency value near $700,000 and an economic impact of roughly $110,000 from recently booked group stays at local hotels. He said the countywide forecast expects about 1,000 new hotel rooms by the end of the decade — roughly a 10% supply increase — and that marketing must attract additional visitation without eroding existing hotel occupancy.

O'Keefe described a renewed emphasis on responsible travel under a program called the \"Right Path,\" which aims to shape visitor behavior before arrival through messaging and partnerships with transit and local businesses. He cited a recent commendation from the National Marine Sanctuary of Monterey Bay as evidence that stewardship messaging has drawn positive attention.

A council speaker noted that the Sea Monterey marketing agreement allocates 3% of the transient occupancy tax (TOT) to marketing — roughly $270,000 — and asked whether a small fraction of that could be redirected to downtown beautification (examples given: 1% = $90,000; 0.5% = $45,000). O'Keefe said the organization's bylaws prioritize marketing but that he would take the suggestion to his board for consideration and noted Sea Monterey staff participate in volunteer beautification efforts.

O'Keefe also described upcoming promotional work, including a culinary event in New York with the James Beard Foundation to raise the area's culinary profile.","mediaType","Video","parentTitle","City Council Regular Meeting - 05/06/2025","oneSentenceSummary","Carmel-by-the-Sea — Rob O'Keefe, a Carmel resident and Sea Monterey representative, briefed the council on regional tourism metrics and efforts to balance economic benefit with stewardship.","taxTitle","Carmel-by-the-Sea, Monterey County, California","taxId",79643,"location","headline","","shortSummary",{"_33":76,"_35":36,"_37":38,"_39":77,"_41":78,"_43":79,"_45":80,"_47":81,"_49":82,"_51":83,"_53":84,"_55":56,"_57":58,"_59":85,"_61":62,"_63":64,"_65":86,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6566503,"Carmel-by-the-Sea staff present proposed fee schedule, recommend 2.4% CPI update and comprehensive cost study",207,2486000,2693000,"/Search/View?dp=1&key=3204912-1873771e44c523dd08b3370919c3b39d&start=2486&end=2693","https://assets.pipeline.soar.com/3204912-1873771e44c523dd08b3370919c3b39d/thumbnail_2486000.jpg","/articles/6566503/Carmel-by-the-Sea/Monterey-County/California/Carmel-by-the-Sea-staff-present-proposed-fee-schedule-recommend-24-CPI-update-and-comprehensive-cost-study","https://secure.pipeline.soar.com/6566503-a277706e4903a68b81d7c8aabf1e265c/orig.mp4?Expires=1775480615&Signature=WuAS~O-9x2kTkAUGzMVdjpblOS~N2cDiXR7xQ0fPl0Rs4XPpHPatye0bOsuOH8c3xRYotQvEv~a-sprtXYfaqt6h4n4k9HJAYqxSJWUASHKnkIVb~vZxwTuBv6~9zSlVs6~kyvVxHnOCS4swh-7i3J2TqLkg5WsnOz~5zoe9xobjs67wzP97PP2BCwHFSwxgspc-t1A28XXulYfU7acMh-KRgwn9k2HhIPkjx6e1Xaq7EmAeg5l2BExoYPY0CvZb5iZbLlh5kurDx-ukaJI~TMsHnGgyPGA6fcB8R2vg8s-kIqD4diLViPUIECJIqkO-1auxyZne3Bb6e6BCcmfAyw__&Key-Pair-Id=KUT5TJCACFTXG","Carmel-by-the-Sea — At its May 6 meeting, city staff presented the proposed fee schedule for fiscal year 2025–26 and recommended a 2.4% Consumer Price Index adjustment to bring service fees up to date.

The presentation said the update would include community activities and library fees that had not been published previously, align city ambulance service charges with Monterey County’s fees and put the existing schedule into effect while the city launches a comprehensive time-and-cost study across departments.

City staff said the amounts on the current draft come from a 2023–24 study updated for the Bay Area CPI of 2.4%. Jamie, a city staff presenter, told the council the staff intends to start a full department-by-department cost study next year rather than waiting another three years. The study will capture current operations and any efficiencies new department heads have introduced.

Council members pressed staff on specific omissions and on how expensive fees might burden residents and applicants. Staff said some fees remain unset because time studies are not yet complete; those items will return after the studies. The presentation also said staff is exploring a process to grant fee waivers in some instances to reduce financial hardship.

City staff said the fee update process began about two months ago and, if adopted, will take roughly two additional months to implement so collections and billing can be adjusted. The transcript does not record a formal motion or roll-call vote on final adoption at this meeting.

Details in the staff presentation included: the CPI adjustment of 2.4%; inclusion of previously omitted community and library fees; a directive to mirror ambulance fees to the county’s ambulance fee schedule; and an instruction to launch a comprehensive cost study to identify additional recoverable activities, particularly in planning when late or after-the-fact work requires substantially more staff time.

Council members and staff agreed to return with the outstanding time studies and with a proposed waiver process before any further implementation steps.","City staff presented a proposed fee schedule for fiscal 2025–26, recommending a 2.4% CPI adjustment, adding previously omitted community and library fees, aligning ambulance charges with county rates and launching a comprehensive cost study; council discussion focused on fee burdens and possible waivers.",{"_33":88,"_35":36,"_37":38,"_39":89,"_41":90,"_43":91,"_45":92,"_47":93,"_49":94,"_51":95,"_53":96,"_55":56,"_57":58,"_59":97,"_61":62,"_63":64,"_65":98,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6566488,"Public comment and council announcements: Mills Act request, art festival, sea-level workshops and library contract update",6,1812000,1818000,"/Search/View?dp=1&key=3204912-1873771e44c523dd08b3370919c3b39d&start=1812&end=1818","https://assets.pipeline.soar.com/3204912-1873771e44c523dd08b3370919c3b39d/thumbnail_1812000.jpg","/articles/6566488/Carmel-by-the-Sea/Monterey-County/California/Public-comment-and-council-announcements-Mills-Act-request-art-festival-sea-level-workshops-and-library-contract-update","https://secure.pipeline.soar.com/6566488-5a45d5e6262e29c433bb54c4fa322586/orig.mp4?Expires=1775480615&Signature=O~jh1EoGUqJBB0vxN1SjTeL3aanZcBcTPW39hsn~9W14UmTMjwYg6xXumpUhegwDH-Sowdg~H81jj0bS2Jui5jRMOp9L0jksziS4Oq4LtEbKovZhI3vREIjVSbpkUN9YIcAbG788iV6OSPCWcZxH9yq5DnXe4RiVv8AiFrybikAqb2Grzy41ycFTWSiIN3uMxyUH0JH3sX3aPlln2XyiOR3qC3ojvGo26uT7PeN2eQaxPgzVF0reFFr74StLNu~uKVvrmgUNZpfesRm~eVbqg8IhrZ8DTvrAcDQXt9zuNaqzBCtflK~fV8Fu41P2EO2Td-k3Be6KMRit4K8jgM80aA__&Key-Pair-Id=KUT5TJCACFTXG","Carmel-by-the-Sea — During public comment at the May 6 council meeting, residents and community representatives raised local events and policy requests, and staff gave administrative updates.

Will Rye, who identified himself by name, asked the council to reopen applications for the Mills Act historic-property contract because his family faces a property tax reassessment after a death in the family and said the Mills Act would help preserve the house. Mayor Pro Tem Delves and Mayor Dale Byrne said they would discuss the request with planning staff (Chip) at the next planning meeting.

Hella Rothwell, president of the Carmel Gallery Alliance, told the council about the Carmel Art Festival on May 18 at Devendorf Park, describing the day’s activities, an auction and evening gala. Juliet Norman, Carmel High School Associated Student Body President, reported on school events including graduation in one month, AP testing, and spring athletics and arts performances.

Council members announced upcoming public workshops and administrative updates: a community workshop on Local Coastal Program (LCP) amendments and sea-level adaptation funded by a $500,000 grant from the California Coastal Commission is scheduled May 15 (4:00–6:00 p.m.) in council chambers; a Monterey County Vision Zero (road safety) input session led by TAMC (the county transportation agency) is scheduled May 22 (5:30–7:30 p.m.). City Attorney Brian said the library architect contract is still under review by the foundation and its attorney but that fundraising by the Carmel Public Library Foundation is underway. Council members also thanked volunteers for recent Arbor Day events and noted bench dedications.","Public speakers urged reopening Mills Act applications, promoted the Carmel Art Festival and a student representative summarized school activities; council members announced upcoming sea-level rise and Vision Zero workshops and said the library architect contract is under final review by the foundation.",{"_33":100,"_35":36,"_37":38,"_39":101,"_41":102,"_43":103,"_45":104,"_47":105,"_49":106,"_51":107,"_53":108,"_55":56,"_57":58,"_59":109,"_61":62,"_63":64,"_65":110,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6566493,"Carmel Youth Center CEO outlines program relaunch, partnerships and scholarship matches",334,338000,672000,"/Search/View?dp=1&key=3204912-1873771e44c523dd08b3370919c3b39d&start=338&end=672","https://assets.pipeline.soar.com/3204912-1873771e44c523dd08b3370919c3b39d/thumbnail_338000.jpg","/articles/6566493/Carmel-by-the-Sea/Monterey-County/California/Carmel-Youth-Center-CEO-outlines-program-relaunch-partnerships-and-scholarship-matches","https://secure.pipeline.soar.com/6566493-65095c49a230cc4511dd265475b240f2/orig.mp4?Expires=1775480615&Signature=k9bzLDjwECFxnPz1NmqRuSe8jPvaOC5Ssu4UXj98-O9UfbBe6naqqgGKReXto3wUWBnE0IrfAXYRub8e9W5RFOjaRlQKP0MVEoym8IFCLcX~qxAc9GSKFctY0ffr0C94DpSS8kIS3T2zvb5Gxqhep~o~zbUGfModC3i08TYY1i6MTLygNxEkhX7V6ilyB200hj-4L-DGFIrvp1vzZAHEB9wlZTZaE-WPaMfiwbWQlE~DK3GTGfMZMZ0qAwl0aBKo5EKnGvBkTNEIC8OT0uwp7hF6RMZnluhGQBOGtnxuHHaJMsdLMWq3tzY4KpPLubjBETmNC3L-yf5txUwp1BP6Nw__&Key-Pair-Id=KUT5TJCACFTXG","Carmel-by-the-Sea — Keith Padgett, the new CEO of the Carmel Youth Center, updated the council on the center’s relaunch, programming and fundraising at the May 6 meeting.

Padgett said the center has reimagined classrooms and programs after organizational difficulties the prior year, and highlighted STEM, cooking, art, healthy-lifestyle and golf programs taught by Pebble Beach professionals. He said the center plans a partnership with the LPGA for a girls’ golf program and will use Links Club facilities for some instruction.

Padgett described a summer leadership program for middle- and high-school students and plans to retain the center’s theater; a donor-funded 98-inch screen will allow summer film and donor events. He said fees are kept modest and that two donors have agreed to match scholarship contributions up to $3,000, enabling more children to attend programs.

Padgett invited the public to upcoming events at the center, including a Carmel Residents Association event on May 15 and a police pancake fundraiser May 31, and said the center is hosting additional summer classes and performances.","Keith Padgett, new CEO of the Carmel Youth Center, told the council the center has retooled programs (STEM, arts, cooking, golf) and partnerships with Pebble Beach pros, Links Club and the LPGA; two donors will match up to $3,000 for scholarships and the center is planning summer events and a theater re-opening.","actionData","errors"]

Article not found

Sea Monterey tells council tourism yields partner referrals and PR value; marketing contract and 'Right Path' stewardship program highlighted

Carmel-by-the-Sea staff present proposed fee schedule, recommend 2.4% CPI update and comprehensive cost study

Public comment and council announcements: Mills Act request, art festival, sea-level workshops and library contract update

Carmel Youth Center CEO outlines program relaunch, partnerships and scholarship matches