The Bedford Planning Board convened on April 29, 2024, to discuss a request from Group 1 Automotive Inc. for a performance zone sign waiver related to their new Toyota dealership at 58 Eastpointe Drive. The meeting focused on the proposal for an 86.7 square foot wall sign, along with four additional wall signs for directional, inspectional, and site identification purposes, as well as two monument signs.

Shane Oates, representing Group 1 Automotive, outlined the signage plan, which includes five wall signs and two monument signs. The wall signs feature the Toyota logo and other branding elements, with some illuminated for visibility during evening hours. Oates clarified that the illuminated signs would operate on timers, typically turning off a few hours after the dealership closes at 8 PM.

The proposed wall signs exceed the ordinance limit of 96 square feet, totaling approximately 81.78 square feet. Additionally, the monument signs, each measuring 35.5 square feet, surpass the allowed size of 32 square feet. Oates emphasized the need for these waivers, citing the dealership's large footprint and its location on two streets, which necessitates clear directional signage for customers.

The board members engaged in discussions regarding the waivers, considering the implications of the proposed signage on the surrounding area. The meeting concluded with a commitment to review the waiver requests in light of the dealership's operational needs and community standards. The outcome of this request will be pivotal in determining the visual landscape of Bedford's commercial district.