Scenic Nevada advocates for regulated digital signs in Reno schools

In the heart of Reno's city hall, a spirited discussion unfolded on May 8, 2025, as community members gathered to voice their opinions on proposed regulations for digital signs in schools. The atmosphere was charged with a mix of concern and advocacy, as local residents and representatives from the Washington County School District presented their cases.

Laurie Ray, director of Scenic Nevada, took the floor to express her organization’s support for digital signs in schools, but with a crucial caveat: the need for regulations that protect residential neighborhoods. Ray highlighted a stark contrast between the proposed regulations in Reno and those in neighboring Sparks and Washoe County, where only schools on parcels of 10 acres or more are permitted to have digital signs. In Reno, however, schools like Jesse Beck and Hunter Lake, both on 5 acres, could potentially have two digital signs due to their street frontages.

Ray argued that the proposed regulations, which allow for an 8-second flip time for digital signs, are inconsistent with the protections in place in surrounding areas. She advocated for signs that mimic static displays, suggesting a maximum height of 6 feet, a size limit of 32 square feet, and operating hours restricted to 6 a.m. to 6 p.m., with a brightness level capped at 115. Her concerns were rooted in safety, emphasizing that the flashing nature of digital signs can distract drivers and pose risks.

Following Ray, Kyle Chisholm, representing the Washington County School District, echoed similar sentiments. He pointed out that the lack of digital signage for schools in Reno is inconsistent with practices across the state, where many districts have successfully integrated such technology. Chisholm noted that school administrators have long requested digital signs to enhance communication with the community, questioning why other districts could utilize them while Reno could not.

The meeting took a brief pause due to technical difficulties, but the discussions resumed with a clear focus on the implications of the proposed regulations. As the city navigates the balance between modern communication tools and community safety, the voices of residents and educators alike underscore the importance of thoughtful planning in shaping Reno's future. The outcome of these discussions could significantly impact how schools engage with their communities, making it a pivotal moment for local governance.