Visit Las Cruces targets outreach with strategic advertising on YouTube

Las Cruces is ramping up its tourism efforts with a new advertising campaign aimed at attracting visitors from outside the city. During the recent City Council Work Session on May 12, 2025, officials highlighted the targeted nature of their ads, which are strategically placed on popular platforms like streaming services and YouTube.

Rochelle, a key speaker at the meeting, emphasized that these advertisements are designed to showcase the unique offerings of Las Cruces, inviting potential tourists to experience "the real New Mexico." The ads are not only aimed at outsiders but are also accessible to local residents through the city’s YouTube page, ensuring that the community stays informed about the promotional efforts.

This initiative reflects a broader strategy to boost local tourism and stimulate the economy, as officials believe that increased visibility will draw more visitors to the area. The council is optimistic that these efforts will enhance Las Cruces' reputation as a prime destination in New Mexico.