Leesburg Council develops future vision for downtown and Crescent District

During the Leesburg Town Council Work Session on May 12, 2025, council members engaged in significant discussions regarding the future vision for Downtown Leesburg and the adjacent Crescent District. This meeting served as a follow-up to earlier discussions aimed at developing an economic development strategy that preserves the historic character of the area while promoting growth.

A key point of contention arose around the use of the term "urban," which some council members expressed discomfort with, emphasizing that Leesburg is a small town and should not be compared to larger urban centers like Washington, D.C., or Arlington. This sentiment reflects a broader concern among residents about maintaining the town's unique identity amidst potential development pressures.

The council revisited the vision for the downtown area, focusing on whether to pursue incremental growth or more ambitious redevelopment projects. The discussions highlighted the importance of balancing economic development with the preservation of historic elements that define Leesburg's character. Council members considered various strategies, including enhanced services for businesses, potential tourism districts, and grant opportunities to support local tenants in making necessary improvements.

Data presented during the meeting indicated a positive trend in the downtown's economic vitality, with meals tax revenue showing significant growth since the pandemic. However, questions remained about the sustainability of this growth and the need for further investment to support local businesses.

The council also explored innovative data collection methods, such as using cell phone tracking to understand visitor patterns and spending behaviors in the downtown area. This information could be instrumental in shaping marketing strategies and enhancing the overall appeal of the town.

As the meeting concluded, the council acknowledged the need for a clear vision and defined metrics to measure success in the downtown and Crescent District. Moving forward, collaboration among stakeholders, town staff, and community partners will be crucial in implementing the strategies discussed.

In summary, the work session underscored the council's commitment to fostering a vibrant downtown while respecting the historical context of Leesburg. The next steps will involve refining the vision and determining the necessary tools to achieve the desired outcomes for the community.