[{"_1":2,"_111":-5,"_112":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,75,87,99],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},"mediaId",6062017,"mediaKeyId","3280837-56be579cc4b610327079f4f928ca67c9","parentId",3280837,"title","Trophy Club staff pitches hotel incentive program and highway signage to turn Explore Trophy Club visibility into bookings","audioSeconds",195,"startMs",108000,"endMs",303000,"viewUrl","/Search/View?dp=1&key=3280837-56be579cc4b610327079f4f928ca67c9&start=108&end=303","thumbnailUrl","https://assets.pipeline.soar.com/3280837-56be579cc4b610327079f4f928ca67c9/thumbnail_108000.jpg","articleUrl","/articles/6062017/Trophy-Club/Denton-County/Texas/Trophy-Club-staff-pitches-hotel-incentive-program-and-highway-signage-to-turn-Explore-Trophy-Club-visibility-into-bookings","mediaUrl","https://secure.pipeline.soar.com/6062017-e27b63f0dac28ee1ed0e3200128697f0/orig.mp4?Expires=1770508375&Signature=ASWLbUpGrA94McWQfD-fZr7f7CCxFHae1zu4YXzE6I~MBQa9pTTXevR6abARERQpJ0UGUhTjME6ohc8UvlGRX4271hotD5xX1A6dRaYdMgA81yO2sS~kTXGCz7A8AXAGRnxoA9WDqbPde4BghqTNyUSYOG3T-EZ64QStbgXXazP6l32P-xRLLSTLvEtMJo9Uqy4LyzSYnDtqTUyIK5PFOoaVt8hA0ubGqDiqZTxQrcpszmAs~NHbIMIFhCyNbl2SWASz2RmtIfHNXUCDS1DkE0dGyDaBXVMHe3hBVWbAdGfPmMepTL4kFtvo43t61knA0Bz3oixQPLPHj8MVPquOpg__&Key-Pair-Id=KUT5TJCACFTXG","author","Town of Trophy Club, TX","date","2025-05-13T12:55:41Z","article","Jill, a town staff member, told the Town Council workshop the Explore Trophy Club program was launched to “spotlight our town as a destination and drive business in.” She said the town completed a two‑year contract with Octagon Media, brought creative and digital content in house and has reached “over 2,000,000 people” through the campaign.

The proposal before council would shift Explore Trophy Club from a broad-awareness campaign to a more hotel‑focused,绩 in‑kind incentive model and targeted signage along State Highway 114. Staff described a tourism incentive program that would offer rebates and co‑branded marketing, plus subsidized signs to direct highway traffic to Trophy Club hotels. Staff recommended working with hoteliers to design “coop marketing programs” and to use hotel tax funding mechanisms as appropriate.

Why it matters: council members said the campaign’s visibility metrics are not enough for hoteliers, who want measurable increases in overnight stays and bookings. Turning impressions into “heads in beds” is a stated priority for the town’s economic‑development team and its hotel partners.

Staff presentation and next steps
Jill said Octagon delivered brand development and early digital buys, and that the town has since “taken over management of creative design and digital content in house.” She told council that, while the campaign increased visibility, hotel partners asked for “more tangible tools like an incentive based program and strategic signage placements” to turn awareness into bookings.

Council discussion focused on program design and hotel buy‑in. Council member Ryland Roe (council member) asked whether the town had discussed the draft rebate program with hotel owners; Jill said she had sent the draft to hoteliers and received feedback from Raj and the general manager at the Aloft. Jill said staff will incorporate that feedback and bring a revised policy back to council for review.

Several council members urged including restaurants in the plan. Council member Gary Ash said, “The restaurant piece of it is critical,” and suggested vouchers or gift cards that hotels could distribute to guests to encourage dining locally. Council members also asked staff to seek participation rates from the hotels and to consider whether hotel occupancy‑tax (hot tax) funds could support vouchers tied to stays.

Program costs and signage
Staff described a proposed signage subsidy in which the town would reimburse a portion of the cost for highway signs. Jill said the sign cost is approximately $5,000 per hotel and that the proposed reimbursement rate in the draft policy is 75%. She said the town would require the hotel to initiate the purchase and apply for reimbursement.

Timing and implementation
Jill said she will meet with hoteliers and with Brandon (town staff) to revise the draft policy and that she expects to have a version for council consideration within about a month so it could be considered for fiscal year 2026 budgeting.

What was not decided
No ordinance or formal policy was adopted at the meeting. Council directed staff to continue working with hoteliers and to return with a revised draft. Details such as exact rebate formulas, eligibility criteria, and any use of hotel occupancy tax funds were not finalized.

Ending
Staff will return to council with a revised tourism incentive policy that incorporates hotel feedback and with options for strategic signage placement and coop marketing; council members asked staff to include participation goals and examples of voucher mechanics when the proposal returns.","mediaType","Video","parentTitle","Town Council Meeting May 12, 2025","oneSentenceSummary","Jill, a town staff member, told the Town Council workshop the Explore Trophy Club program was launched to “spotlight our town as a destination and drive business in.”","taxTitle","Trophy Club, Denton County, Texas","taxId",69462,"location","headline","","shortSummary",{"_33":76,"_35":36,"_37":38,"_39":77,"_41":78,"_43":79,"_45":80,"_47":81,"_49":82,"_51":83,"_53":84,"_55":56,"_57":58,"_59":85,"_61":62,"_63":64,"_65":86,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6062002,"Trophy Club to begin CWD waste service June 1; new green recycling carts to arrive late May",99,3052000,3151000,"/Search/View?dp=1&key=3280837-56be579cc4b610327079f4f928ca67c9&start=3052&end=3151","https://assets.pipeline.soar.com/3280837-56be579cc4b610327079f4f928ca67c9/thumbnail_3052000.jpg","/articles/6062002/Trophy-Club/Denton-County/Texas/Trophy-Club-to-begin-CWD-waste-service-June-1-new-green-recycling-carts-to-arrive-late-May","https://secure.pipeline.soar.com/6062002-5a8d5e5e2d24d7024a6c6944c1cc590a/orig.mp4?Expires=1770508375&Signature=MnXezv-AymjrOfUox3j02ZlGp2UFKejyDHWla0AjjThspkQeW07dipA0FnKAYbCk~TavqhCos-YuWNbXnr9FTzQ1BVeVEi7cXGuglTBCfo4~ViHtZT07yKmXf-uE0wMdHJJ-TrZcc~K52sJPf3a-3932A5O1hqF2i4Q-AmaiLFTWfrffUk7Kq1PBFKTwArJG3jqiJFH180wvuWOPSh7E3cwOuT6~zdegCNv7485ISBOJPZWbPCakbHfAbMXz~T1Zehh5V9UErKoP6R5wjprv2JrGLYN6fX2EtQeEmOy3BxECDG8e9h6Fb0K5eeNQ-rnTzVd7ai~oZ94pIOVY5YBj4Q__&Key-Pair-Id=KUT5TJCACFTXG","Town Manager Brandon briefed council and the public on a near‑term transition to a new waste hauler, CWD, that will take effect on June 1. He said CWD crews will begin delivering 18‑gallon green recycling carts to residents beginning Monday, May 26.

Brandon and town customer‑service staff explained that the blue Republic recycling bins currently in use will not be collected by the new provider after a transition period; residents may drop those blue bins at a 30‑yard roll‑off at the West side of the HD Supply parking area between Sunday, May 25 and Friday, June 6, or keep them for personal use but not place them at curbside for collection after the change.

Why it matters: collection days and container rules will change when the new contract begins. Residents who continue to place old blue bins at the curb after the transition may receive tags on the containers beginning June 9 and the town will stop collecting those bins after June 16.

Service options and scheduling
Brandon said residents who want the larger 95‑gallon recycling cart can sign up via the town website and CWD will deliver the larger cart on the next scheduled recycling day. Tamara, a town customer‑service representative, told residents that if they need two or three recycling bins beyond the single green cart delivered initially they may contact the town or CWD customer service to schedule additional carts; CWD will deliver extras on the resident's next recycling date.

Collection day changes and guidance
Brandon warned that collection days in some parts of town will shift slightly (examples included Tuesday/Friday vs. Monday/Thursday schedules and four different recycling zones). He urged residents to consult the town website for their exact schedule and said town staff expect a short period of increased phone contacts while residents adjust to the new system.

Ending
CWD service begins June 1; residents should expect green recycling carts to arrive beginning May 26, drop off old blue Republic bins at the designated roll‑off between May 25 and June 6, and check the town website for new collection‑day information.","Town manager announced that CWD will begin residential waste and recycling service June 1; residents will receive 18‑gallon green recycling carts beginning May 26, older blue Republic recycling carts will no longer be collected after June 16 and residents can drop old carts at a roll‑off through June 6",{"_33":88,"_35":36,"_37":38,"_39":89,"_41":90,"_43":91,"_45":92,"_47":93,"_49":94,"_51":95,"_53":96,"_55":56,"_57":58,"_59":97,"_61":62,"_63":64,"_65":98,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6062007,"Council approves $3.065 million transfer from general fund reserves to capital replacement fund",403,4539000,4942000,"/Search/View?dp=1&key=3280837-56be579cc4b610327079f4f928ca67c9&start=4539&end=4942","https://assets.pipeline.soar.com/3280837-56be579cc4b610327079f4f928ca67c9/thumbnail_4539000.jpg","/articles/6062007/Trophy-Club/Denton-County/Texas/Council-approves-3065-million-transfer-from-general-fund-reserves-to-capital-replacement-fund","https://secure.pipeline.soar.com/6062007-9da707cda36885a61d03d58857ba7c91/orig.mp4?Expires=1770508375&Signature=ViK3Vv8Y5japXsfXqChBY5iMJuHQ9eV426bGX0-1wcloBs9mpQG7MpHtgXA9bKZuRSoI-AyDfATZ-YWuhSYnCyTtRPHdSQpHw3hi2W71aBve5GHRDqjIKnnlumtyxM2B8TD93dTtws8eNmp09tUytv-kEIh89k3IhaWtN1qF9F0aklK8kVgX~Wh7cb7GBikpjIj0~iFaXUHVcJub6yizQihf1almEI1RLx~ChLsPhKRefTN2yREwrYAVzBKSesmp~bFEQj0NGOuP5~nK5tlZk4WpDaNkKR45jt7mKzrkFG-HIdaN8nogflwU-0Kv3-G5ZBEXoW2-387a3kaNvUK~mQ__&Key-Pair-Id=KUT5TJCACFTXG","April (staff member) told the council the town's unassigned general fund balance stood at 87% of operating expenditures at the end of fiscal 2024, well above the town's 30–50% policy target with a preferred 45% target. She proposed a one‑time transfer of $3,065,000 to the capital equipment replacement fund to pay for planned replacements spanning fiscal years 2025 through 2030.

The proposal dedicates $500,000 as an emergency reserve subject to a policy the council will develop, and requests $392,000 for expenditures in the current fiscal year (ending Sept. 30, 2025) for items including body‑worn cameras and taser replacements, EMS equipment and a mobile vehicle barrier system.

Why it matters: staff said the transfer avoids incurring new debt and preserves operating budgets while allowing replacement of critical public‑safety and public‑works equipment.

Questions and vote
Council members asked about the effect on the town's reserve ratio; April said the transfer reduces the reserve from 87% to about 54%, keeping the town within policy guidance though above the 45% preferred target. April said the council will later adopt a formal policy describing triggers and allowable uses for the $500,000 emergency set‑aside.

A motion to approve the budget amendment carried; the council voted to approve the transfer as presented.

Ending
The council approved the transfer and asked staff to return with the emergency‑reserve policy and to follow the capital replacement plan for scheduled purchases.","Council approved a one‑time transfer of $3,065,000 from excess general fund reserves to the capital replacement fund to cover planned equipment purchases through fiscal 2025–2030 and to set aside a $500,000 emergency reserve; $392,000 is requested for current fiscal‑year purchases including body cameras and EMS equipment",{"_33":100,"_35":36,"_37":38,"_39":101,"_41":102,"_43":103,"_45":104,"_47":105,"_49":106,"_51":107,"_53":108,"_55":56,"_57":58,"_59":109,"_61":62,"_63":64,"_65":110,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6062012,"Council authorizes $686,000 design contract for Bobcat traffic improvements near Byron Nelson High School",901,3610000,4511000,"/Search/View?dp=1&key=3280837-56be579cc4b610327079f4f928ca67c9&start=3610&end=4511","https://assets.pipeline.soar.com/3280837-56be579cc4b610327079f4f928ca67c9/thumbnail_3610000.jpg","/articles/6062012/Trophy-Club/Denton-County/Texas/Council-authorizes-686000-design-contract-for-Bobcat-traffic-improvements-near-Byron-Nelson-High-School","https://secure.pipeline.soar.com/6062012-c9549fbc91a1ef556a368661105aaf9d/orig.mp4?Expires=1770508375&Signature=TMeUWQZqrtlTHj-PtWg5lcwhtR0fVOSXAn6SCYE8upKBiNzgRcpRJ~f2bZ1ShBdx9gr0weRsnDnQK614QOktv6cND8Jhmdaq~KPwxx5dG7M~KUtMZWDYY16~a1pcxbaKpmhslH0QncT~pFapSH7nzJiRB7pU301OQQlSmmKBd7Amy2fm8uSqr75Il30TZ6PKsaufobIZ~dcPlTu1xmrxmRtzfxb-Kh1txf33W0PN-f-jT8769OZBJtEJpS-tlTOqjXyEVi8gTmfiueo12yL8b3EkSwyt6k5DPVPn1dxKYh1PQtr4BkBH1N2Zz8SXeiVlaCb2K7BFyYdpYnwKuOMfAQ__&Key-Pair-Id=KUT5TJCACFTXG","The Trophy Club Town Council voted to authorize the town manager to negotiate and execute a professional services agreement for survey, engineering, right‑of‑way acquisition and construction administration for the Bobcat traffic improvements project, with a not‑to‑exceed amount of $686,000.

Town staff said the work will prepare design documents and grant coordination for improvements around Byron Nelson High School and the nearby schools; the town estimate at this stage is about $4.5 million for construction. Staff said Denton County has committed about $2 million and the town plans to use $2.5 million from the 2023 bond series.

Why it matters: the project aims to add turning lanes, pedestrian facilities and traffic controls to address school‑area congestion and pedestrian safety as the high‑school campus and stadium construction advance toward the 2027 season.

What council approved
Matt (staff member) presented the plan and said the scope includes survey work, utility engineering, right‑of‑way acquisitions, civil design, bidding and construction inspection. The council motion authorized staff to finalize and execute the professional‑services agreement with the firm named in the agenda packet for up to $686,000. Council member Stacy seconded the motion; Council member Dennis recorded an opposition vote. The motion passed.

Project details and costs
Staff said an early, non‑binding estimate for construction is approximately $4,500,000; that figure will be refined as the design advances and engineers produce an opinion of probable cost. Matt said some elements under study include widening an approach to add a right‑turn lane, a potential left‑turn lane into an adjacent Montessori, relocation or adjustment of existing flashers, a new pedestrian route to avoid crossing through a roundabout and minor drainage/retaining wall work.

Right‑of‑way and property notes
Staff noted the contract authorizes limited right‑of‑way acquisition work; the packet lists approximately $36,000 for right‑of‑way documentation. Matt said any property purchase above $25,000 would return to council for separate approval; council members asked to be kept informed of any property negotiations with the school or a church.

Timing and next steps
Staff said survey crews are already on site and that, if the design phase begins now, construction could conclude around the summer of 2027 to align with the high school stadium schedule. The approved professional‑services agreement covers pre‑construction design phases; separate council approvals will be required for construction contracts and any land purchases over the town's procurement thresholds.

Ending
Council approved the design‑phase contract to move the Bobcat traffic improvements into detailed design. Staff will return with refined cost estimates, right‑of‑way actions and construction bids for council approval.
","Council approved a professional services agreement (not to exceed $686,000) to advance design, survey and right‑of‑way work for the Bobcat traffic improvements project near Byron Nelson High School; staff estimated total construction cost at about $4.5 million and said Denton County and the town bond will fund the work","actionData","errors"]

Article not found

Trophy Club staff pitches hotel incentive program and highway signage to turn Explore Trophy Club visibility into bookings

Trophy Club to begin CWD waste service June 1; new green recycling carts to arrive late May

Council approves $3.065 million transfer from general fund reserves to capital replacement fund

Council authorizes $686,000 design contract for Bobcat traffic improvements near Byron Nelson High School