Washoe County School District proposes digital sign regulations amid safety concerns

The Reno City Planning Commission convened on May 8, 2025, to discuss proposed changes to the signage regulations, particularly focusing on digital signs for schools. The meeting featured extensive public comments and deliberations among commissioners regarding the implications of these changes.

Kyle Chisholm from the Washoe County School District opened the discussion, emphasizing the need for digital signs at schools. He noted that school principals have requested these signs to improve communication with the community, particularly for events and announcements. Chisholm highlighted that the proposed code includes a brightness restriction of 50 nits at night, which he argued is significantly dimmer than what is allowed in neighboring jurisdictions, thus mitigating potential negative impacts on residential areas.

Karen Munson, area general manager for YESCO, supported the proposal, praising city staff for their efforts to clarify the signage code. She pointed out that digital signs could serve as valuable tools for schools, allowing for timely updates and fundraising opportunities. Munson also mentioned that the eight-second interval for changing messages aligns with standards used in other jurisdictions, ensuring consistency for school administrators.

Commissioners raised concerns about the potential distractions posed by digital signs, particularly in school zones. Several members expressed the need for further research on the safety implications of such signage, especially regarding pedestrian safety and the potential for increased distracted driving incidents. Commissioner Williams noted the contradiction in schools promoting digital signs while simultaneously discouraging screen use among students.

The commission discussed the absence of distance requirements between signs and residential areas, which some members felt could exacerbate safety concerns. There was a consensus that while the need for digital signage is recognized, stricter regulations may be necessary to address community concerns, particularly in densely populated neighborhoods with multiple schools.

The meeting concluded with a plan to forward the proposed ordinance to the city council for further consideration. The next steps include a council introduction scheduled for May 21, followed by a second reading on June 4. The commission's feedback will be incorporated into the final ordinance, allowing for continued public input before the council's decision.