Visit Anaheim reports 140M media impressions from Strawberry Festival promotion

The Garden Grove City Council meeting on May 13, 2025, featured a comprehensive presentation from Visit Anaheim, highlighting the significant impact of the Strawberry Festival and ongoing tourism initiatives. The festival garnered over 140 million media impressions, showcasing its popularity both domestically and internationally.

During the meeting, representatives from Visit Anaheim detailed their efforts in promoting Garden Grove as a tourist destination. They reported participation in over 21 familiarization tours, 32 cooperative marketing campaigns, and 17 trade shows across six countries. These initiatives aim to enhance the city's visibility and attract visitors.

A key focus of the presentation was workforce development in the hospitality sector. Visit Anaheim emphasized their commitment to guiding high school students toward future career paths in this field. Several local high schools have collaborated with the organization to provide insights and opportunities for students interested in hospitality careers.

The presentation also included an overview of the organization's volunteer program and its budget allocation, which totals $2 million across various departments. Looking ahead, Visit Anaheim plans to launch a $2.5 million marketing campaign to further promote Garden Grove and its attractions.

The meeting concluded with a commitment from Visit Anaheim to share their presentation with the council members, ensuring they have access to the detailed information and links discussed. This collaboration reflects the city's ongoing efforts to enhance tourism and workforce development in the region.