Lake County Chamber of Commerce celebrates two international awards for tourism ambassador program

The Lake County Board of Supervisors meeting on May 13, 2025, highlighted significant advancements in local tourism initiatives, particularly through the Lake County Chamber of Commerce. A key focus was the Certified Tourism Ambassador (CTA) Program, which is unique as it is the only volunteer-run program of its kind in the nation.

The CTA Program, introduced by the Lake County Chamber of Commerce, provides essential training for county employees, police officers, and hospitality workers. This training equips them to assist visitors in planning their itineraries and enhancing their overall experience in Lake County.

During the meeting, it was announced that the Lake County CTA Program has received two prestigious international awards for CTA of the Year. Colleen Yorba Lee was recognized as the 2025 recipient, while Michelle Carson received the award in 2023. This recognition is particularly noteworthy given that there are over 60,000 certified tourism ambassadors worldwide, marking Lake County's program as a standout in the field.

The meeting concluded with an invitation for attendees to view a celebratory video on Facebook, showcasing Colleen's reaction to her award, further emphasizing the community's pride in these achievements. The success of the CTA Program not only enhances visitor experiences but also positions Lake County as a leader in tourism development.