Architectural Review Board approves neon sign design for Clark Signs at Saint Helen Street

The St. Helens Planning Commission made significant strides in enhancing the city’s aesthetic during their meeting on May 13, 2025, by approving a new neon sign for 161 Saint Helen Street. The commission emphasized the importance of maintaining historical integrity while allowing modern signage, reflecting a balance between progress and preservation.

Dale Clark from Clark Signs presented the sign proposal, which measures 12.5 square feet—well within the city’s 20-square-foot limit. The commission noted that the sign's size is only 1.6% of the building elevation, far below the maximum allowance of 12%. However, discussions centered around the sign's white background, which some members felt detracted from its historic appeal. Suggestions included incorporating a darker background or a colored border to enhance its visual appeal and align it more closely with the city’s historical signage.

The commission ultimately reached a consensus to recommend a border around the sign, which would help it blend better with the historic character of the downtown area. This decision reflects the commission's commitment to ensuring that new developments respect the city’s architectural heritage while still allowing for modern business needs.

In addition to the sign review, the commission briefly discussed a sign permit for Borton Law at 450 Plaza Square, which was deemed consistent with previous approvals. The meeting also touched on ongoing developments in the Riverfront District, where flexibility in parking requirements for new projects was highlighted.

The outcomes of this meeting are expected to enhance the visual landscape of St. Helens, promoting both business growth and historical preservation. As the city continues to evolve, the Planning Commission's decisions will play a crucial role in shaping its identity and community character.