Andy Clinton outlines York County tourism funding strategies at local meeting

The York County Council held a public hearing and workshop on May 13, 2025, focusing on the budget for the upcoming fiscal year. A significant portion of the discussion centered around the funding and operations of Visit York County, presented by Andy Clinton, the organization's president and CEO.

Clinton emphasized the importance of the county accommodations tax, which is a key revenue source for Visit York County. This tax, collected from hotels, plays a crucial role in funding tourism initiatives that not only attract visitors but also enhance the quality of life for local residents. He noted that 88% of the organization's budget is derived from hotel-related revenues, highlighting the reliance on tourism for economic growth in the region.

The proposed budget for fiscal year 2026 includes a notable shift in funding, particularly concerning the accommodations tax from unincorporated hotels in Fort Mill. Clinton mentioned a projected decrease in revenue from this source, which could impact overall funding for tourism efforts. He stressed the need for collaboration with local governments and businesses to ensure the sustainability of tourism initiatives.

In addition to budgetary concerns, Clinton outlined various marketing strategies aimed at promoting York County as a tourist destination. These include partnerships with local businesses, promotional videos, and targeted advertising campaigns designed to attract visitors and encourage them to spend money in the local economy. Michelle, the director of marketing and communications, provided examples of successful campaigns, including a viral promotional video and partnerships with local influencers to highlight agritourism.

The discussions at the meeting underscored the interconnectedness of tourism, local businesses, and community well-being. As the council prepares to finalize the budget, the emphasis on tourism funding reflects a broader strategy to enhance economic development and improve the quality of life for York County residents. The council's next steps will involve addressing the anticipated changes in revenue and ensuring that tourism initiatives continue to thrive in the face of these challenges.