Adam Burg addresses Los Angeles tourism challenges amid international visitor decline

During the recent Los Angeles City Council meeting on May 14, 2025, significant concerns regarding the local tourism industry were raised by Adam Burg, the president and CEO of the Los Angeles Convention and Tourism Board. Burg emphasized the critical role tourism plays in the city's economy, noting that over 600,000 jobs depend on this sector, which generates substantial revenue for the city.

Burg provided a sobering update on the current state of tourism, highlighting that perceptions of safety and accessibility have been adversely affected by recent events, including wildfires and political rhetoric. He pointed out that many potential visitors mistakenly believe that a large portion of Los Angeles was damaged by the fires, which has deterred international travelers. This misperception, coupled with ongoing challenges from the COVID-19 pandemic recovery, has made Los Angeles less competitive as a travel destination.

The meeting also addressed the impact of international travel restrictions and negative perceptions of the United States as a travel destination. Burg noted that several countries, including Canada and various European nations, have issued travel warnings against visiting the U.S., which could further diminish tourist numbers. He cited alarming statistics, such as significant delays in visa processing times for travelers from key markets, which could hinder attendance at upcoming major events like the Olympics and FIFA World Cup.

In addition to international challenges, domestic travel trends are also concerning. Burg reported a decline in travel spending across various sectors, including hotels and entertainment, as inflation and rising costs deter potential visitors. He stressed the need for a coordinated effort among industry leaders and local government to improve perceptions of Los Angeles and encourage tourism.

The discussion also touched on competitive pressures from neighboring cities, with Burg indicating that Los Angeles is perceived as a more expensive destination compared to other areas in Southern California. He referenced a study by Oxford Economics, which warned that proposed wage increases could lead to significant economic losses and job reductions in the tourism sector.

In conclusion, the meeting underscored the urgent need for strategic initiatives to revitalize Los Angeles's tourism industry. As the city prepares for major global events, addressing these challenges will be crucial for ensuring a robust recovery and sustaining the economic health of the region. The council's next steps will likely involve further discussions on how to enhance the city's appeal and support the tourism sector amidst these ongoing challenges.