Prescott Council discusses financial support for popular Whiskey Off Road event

Prescott City Council is considering the future of the popular Whiskey Off Road mountain biking event, which has significantly contributed to the local economy over the past two decades. During the City Council Study Session on May 13, 2025, discussions centered around the event's financial support and its impact on the community.

The council reviewed an economic impact analysis that highlighted the event's contribution of approximately $3 million annually to Prescott's economy, totaling nearly $40 million over 22 years. This analysis was developed using a refined tracking tool, which includes surveys to gather data from participants and visitors. However, some council members expressed concerns about the accuracy of tracking methods, noting that modern techniques like cell phone tracking may not provide reliable data due to privacy settings.

Councilman Gamboa acknowledged the high level of resident engagement regarding the event, noting a record number of emails received. He emphasized the importance of ensuring that taxpayer dollars are used effectively, suggesting a potential restructuring of financial support to a sponsorship model that would provide clarity and predictability for both the city and the event organizers.

Public comments during the session underscored the event's significance, with residents highlighting its role in promoting youth participation in cycling and fostering community spirit. Several speakers warned that reducing sponsorship could jeopardize the event's future, as the rights to the Whiskey Off Road name could be transferred to other cities eager to host it.

The council is now tasked with balancing the financial support for the event with the need for accountability to taxpayers. As discussions continue, the future of the Whiskey Off Road remains uncertain, with community members advocating for its continued support to preserve its economic and cultural benefits for Prescott.