Rad Retrocade expands successful arcade bar concept in El Paso and Las Cruces

The City Commission Regular Meeting held on May 13, 2025, in Alamogordo, New Mexico, featured a presentation by Nicole Hernandez, the general manager of Rad Retrocade, a popular arcade bar with locations in El Paso and Las Cruces. Hernandez provided insights into the business model and community impact of Rad, emphasizing its family-oriented atmosphere and nostalgic appeal.

Hernandez began by expressing gratitude for the support received from the city council and community members. She described Rad as a unique establishment that combines the fun of an arcade with a bar setting, catering to a wide age range from teenagers to adults in their fifties. The venue is decorated with memorabilia from the 1980s, creating a nostalgic environment that resonates with patrons.

The presentation highlighted the success of Rad in El Paso, where it has operated for ten years, a notable achievement in a city with a high turnover rate for bars. Hernandez shared a personal story about a father and son bonding over the classic game Donkey Kong, illustrating the emotional connections fostered by the arcade experience.

Hernandez also discussed the expansion into Las Cruces, where Rad has significantly revitalized the downtown area, breaking records for bar openings in the region. Despite challenges posed by the COVID-19 pandemic, which forced a 17-month closure, Rad's return was met with enthusiasm, helping to boost local business.

The meeting concluded with Hernandez expressing excitement about future plans for a new location in Alamogordo, promising to enhance the community's entertainment options further. The city commission acknowledged the positive impact of Rad Retrocade and its potential contributions to Alamogordo's social landscape.