[{"_1":2,"_112":-5,"_113":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,76,88,100],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},"mediaId",6238447,"mediaKeyId","3352033-62d26d7ac1c6ac87e278eb76b1e33a9c","parentId",3352033,"title","CBC reports progress on Music City Truck Climbers small-business cohort","audioSeconds",125,"startMs",1857840,"endMs",1983184,"viewUrl","/Search/View?dp=1&key=3352033-62d26d7ac1c6ac87e278eb76b1e33a9c&start=1857&end=1983","thumbnailUrl","https://assets.pipeline.soar.com/3352033-62d26d7ac1c6ac87e278eb76b1e33a9c/thumbnail_1857840.jpg","articleUrl","/articles/6238447/Tennessee/CBC-reports-progress-on-Music-City-Truck-Climbers-small-business-cohort","mediaUrl","https://secure.pipeline.soar.com/6238447-f1dc72f409ae8f4dd6eb4ad48be2b8f7/orig.mp4?Expires=1770401905&Signature=X0H3cKpV6dgtAbYEtjfquVF32I10Trk29G8VN54OhF2jCqhGnFHZDVG8d-GoZ6WF~XJETCBfa2DoesT6hQiB~mnN9NRNJ-msRCSU70Glg4QvEwQIuo7A2HpLeDsOWx3X7qVFJiI6MSgZOy4ehgNS0yLz9DpU9lzYqRfdSH00QqSfK0OE2UJRWg5dEvLi5fH7rK6C71iK0fKetqvKo0d8NUKZNKRiUFqAfVlmXJh1Bn8wF3REYGAn8f7osOd9Q0aOvd4aLmmn8m4cnNxzUFGvE7EsK9s~gSC2RlMzSkWiwaIULYktZqbRVqD4hTF7n-5oOv~sLwmxE-IB0ltZ20Fuhg__&Key-Pair-Id=KUT5TJCACFTXG","author","City of Nashville, TN","date","2025-05-17T01:09:48.213Z","article","CBC staff updated the commission on the Music City Truck Climbers program, a cohort for diverse-owned small businesses launched in January that focuses on branding, marketing, PR, sales and social media.

Marie (CBC staff) told commissioners the cohort is more than halfway through the program and has received sessions on branding, marketing, PR, sales and social media, plus community and site visits such as a hospitality luncheon and a tour of the Music City Center. She thanked advisory participants and noted Deputy Mayor Sybil Brown’s support (Brown was out of town for this meeting).

Marie read excerpts from participant feedback included in the meeting packet. Warren of The Pepper Pot said, “I've learned how collaborative and welcoming Nashville's hospitality community is. The program has opened my eyes to new opportunities, from strategic partnerships, to innovative ways of engaging with our community, and celebrating cultural diversity through food.” Thomas Kelly of Creative Souls Printing said, “This program has also highlighted new opportunities for collaboration, whether through partnerships with event planners, boutique hotels, or entertainment venues.”

Staff said the inaugural cohort will finish in August and that feedback included requests for longer sessions. Commissioners welcomed the update and said they had met cohort members who reported strong engagement.","mediaType","Video","parentTitle","05/15/25 Tourism and Convention Commission","oneSentenceSummary","The Music City Truck Climbers cohort — a diversity-focused small-business program launched in January — is more than halfway complete, with field sessions, networking and positive participant feedback; the inaugural class will finish in August.","taxTitle","Tourism and Convention Commission Meetings, Nashville, Davidson County, Tennessee","taxId",69307,"location","Tennessee","headline","","shortSummary",{"_33":77,"_35":36,"_37":38,"_39":78,"_41":79,"_43":80,"_45":81,"_47":82,"_49":83,"_51":84,"_53":85,"_55":56,"_57":58,"_59":86,"_61":62,"_63":64,"_65":87,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},6238451,"CBC highlights nonstop international flights, marketing push and strong convention pipeline",511,1185080,1696510,"/Search/View?dp=1&key=3352033-62d26d7ac1c6ac87e278eb76b1e33a9c&start=1185&end=1696","https://assets.pipeline.soar.com/3352033-62d26d7ac1c6ac87e278eb76b1e33a9c/thumbnail_1185080.jpg","/articles/6238451/Tennessee/CBC-highlights-nonstop-international-flights-marketing-push-and-strong-convention-pipeline","https://secure.pipeline.soar.com/6238451-a3b23d90f5f459846f42612155a89d22/orig.mp4?Expires=1770401905&Signature=WKYOHUDGq1c97j0~wHa6jJOhwdpVqH7M-ynCzIqXQzvfCwK~cNtwSxclwWs2KHfouGLr7LgSofHm7uK93uJ-YFNNOhn5D2n44iNLJP~Q2p~~wdjm85sY7KHb5XDItr3qo9Pe1yfG7wtxLZ91PBW5eqLvwNHwPT1Gvw3k9Cd9R7f4Z8omWbEDZDblWRyu2qjC4BQDlfKhnrCRf8JfmlKKtj7RiohwTPGj0VYQvYckxFJ6sBiA2cd6HyfoeRQYLMpAH1QT5e7tvYexchyVW1Etzb9LYM0qYLcIcVfrPThHxvCYVOxZvFdBRUWPWcozXFpEcodbbpbj9cAsR8DnZvnJOQ__&Key-Pair-Id=KUT5TJCACFTXG","CBC staff updated the commission on international flight performance, advertising and public-relations activity, and sales pipeline metrics aimed at sustaining convention and leisure demand.

A CBC staff member said two nonstop international routes — Icelandair’s seasonal service and Aer Lingus — were performing well, with Icelandair extending the season through January and Aer Lingus showing high load factors. Staff said those routes and related marketing support were a positive sign for international inbound travel.

Heather (marketing staff) described consumer and trade publicity placements, including a ticketed, consumer-facing Today Show appearance with Jenna Bush Hager May 30–31 at the W Hotel, and digital advertising and content placements in the U.K., Ireland, the Nordics, France, the Netherlands and Germany to support international flights. Heather said CBC has increased funding for online travel agencies and drive-market campaigns to offset softer leisure weekends and that a new co-op marketing program for hotel partners will begin in July with the new fiscal year.

On sales, staff reported an ambitious pipeline. CBC staff said combined tourism sales and convention sales aim to reach 2,000,000 room nights for the year and that bids are out as far as 2041. One staff member said citywide convention recovery is expected to reach pre-pandemic convention levels when compared to 2019 numbers. Staff also said they have tracked about 8,000 room nights that have fallen off the books and that the government market has shown some pullback pending federal funding decisions.

Staff emphasized continued PR efforts: since January the CBC hosted more than 100 journalists in market, and staff described media visits on inaugural flights to support new routes. Commissioners asked about lead volume and cancellations; staff said short-term lead metrics had shown a recent spike and that they were monitoring cancellations but had not yet seen a widespread citywide drop-off.","CBC staff reported two nonstop international routes performing well, outlined summer and international marketing plans, and said convention sales and bids put the city on track to reach record room-night holds for the year.",{"_33":89,"_35":36,"_37":38,"_39":90,"_41":91,"_43":92,"_45":93,"_47":94,"_49":95,"_51":96,"_53":97,"_55":56,"_57":58,"_59":98,"_61":62,"_63":64,"_65":99,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},6238455,"Research report: spring travel lifted hotel revenues in March; forecast sees modest growth for 2025",598,320730,919515,"/Search/View?dp=1&key=3352033-62d26d7ac1c6ac87e278eb76b1e33a9c&start=320&end=919","https://assets.pipeline.soar.com/3352033-62d26d7ac1c6ac87e278eb76b1e33a9c/thumbnail_320730.jpg","/articles/6238455/Tennessee/Research-report-spring-travel-lifted-hotel-revenues-in-March-forecast-sees-modest-growth-for-2025","https://secure.pipeline.soar.com/6238455-263833be581a955cff946cc4cfa817f7/orig.mp4?Expires=1770401905&Signature=naEoxFJQbSYczFc55XoCeMmIpeK0KMVXDWkO9Wq8fpyPW327EfeFvWHwB0e0HoqZvm~jculw~hd7hPBy9DaaQ6f~IC2YfpSeUGq4vfUS2KkNpTMtNUoRIUirabCCO9nTZYebbVh14dBpO1hpVYVtH~8dkL~4RhS273vXyyaYJule6sZh6upgd2VXywuewn39A2ZWN2vEoNCqJEuNE6rG-eVFCvKNRAZy384qwtHH2rj1QfSGiQEaZpsBGdL~wnqCJnAQcelgDFBJzj7GggTZQbqhmN0OMXXvwqYhKBWqZB-Y58i58fWUwyW2c~Nh4SNED-r8RFUPbvvJ9CbPr7X9Yw__&Key-Pair-Id=KUT5TJCACFTXG","CBC research staff presented spring travel results and a full-year visitor forecast, reporting strong March hotel performance, softer April results, continued growth in short-term rentals and a cautiously positive outlook for 2025.

Bruce (research staff) said Davidson County hotel occupancy in March rose to 71.8 percent, rooms sold grew 3.6 percent and RevPAR increased 3.9 percent, producing a roughly 6 percent increase in room revenue year over year. He attributed March’s strength to a shift in the Easter holiday and a heavy event calendar, including multiple conventions at Music City Center and the Gaylord.

April was less robust: occupancy was reported at 71.8 percent but down 3.9 percent year over year, the county inventory increased to about 41,500 rooms (a 2.5 percent increase), average daily rate fell about 4 percent to $207 and room revenues declined 5.6 percent. Combining March and April to even out the holiday shift, Bruce said, “a fair way to view the spring performance so far is combining March and April,” with demand up about 1 percent and room revenue flat for the two-month span.

Short-term rentals continued to grow: listings countywide exceeded 9,300, with listing room nights sold up 4.7 percent for March–April and taxable lodging revenues from short-term rentals up 2.8 percent for the same period.

On forecasted annual figures, Bruce reported Tourism Economics’ projections for Davidson County of roughly 17,300,000 visitors in 2025 (about a 2.5 percent increase from the prior year), with roughly 11,500,000 overnight visitors. Of overnight visitors, Bruce said about 35 percent are classified as group or business visitors and the remainder as leisure; staff projected about 8,000,000 visitors staying in hotels consuming roughly 10,000,000 room nights and generating about $2,000,000,000 in room revenue. Staff also cited a projected $11,490,000,000 in total visitor spending for the county for the year.

Research staff and commissioners discussed near-term pacing for May through July bookings (data as of May 7) and event-driven demand drivers such as CMA Fest, graduation weekends, and major concerts at Nissan Stadium and Bridgestone Arena. Bruce noted volatility in August pacing and emphasized that event timing and the distribution of major events affect month-to-month comparisons.

Staff also addressed international trends: Tourism Economics was cited as predicting about a 9 percent national decline in international visitation to the U.S.; for Nashville staff noted a possible 15 percent decrease in international visitation and said Canada — a large single market for Nashville — was forecast to decline about 23 percent. Staff framed Nashville as somewhat insulated from international declines because international travelers comprise a smaller share of the market than in many larger coastal destinations.

There were questions from commissioners about how visitor spending breaks down by lodging, dining and transportation; staff said the vendor breaks out categories and offered to provide those details upon request.","Staff presented spring performance metrics showing March gains in occupancy and RevPAR, a mixed April, short-term rental growth, and an annual forecast projecting about 17.3 million visitors to Davidson County in 2025 with potential international declines.",{"_33":101,"_35":36,"_37":38,"_39":102,"_41":103,"_43":104,"_45":105,"_47":106,"_49":107,"_51":108,"_53":109,"_55":56,"_57":58,"_59":110,"_61":62,"_63":64,"_65":111,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},6238460,"Tourism commission approves financial report; hotel-tax receipts remain strong",133,149400,282645,"/Search/View?dp=1&key=3352033-62d26d7ac1c6ac87e278eb76b1e33a9c&start=149&end=282","https://assets.pipeline.soar.com/3352033-62d26d7ac1c6ac87e278eb76b1e33a9c/thumbnail_149400.jpg","/articles/6238460/Tennessee/Tourism-commission-approves-financial-report-hotel-tax-receipts-remain-strong","https://secure.pipeline.soar.com/6238460-b2e60709f61d1c5456292111c51d5c30/orig.mp4?Expires=1770401905&Signature=F6u01D9HmedgXLCqtCkSZtmd6XuKrccTgzZlSJfAUiLL7rZM~AwS9iJbye6SZCnSVPDAT7pbO7jdFl4Nmt-Q4UTtst1cIwpfhwadFX-CZGLutYMnE1~vwNdXtw4XJOscok9OVdTCuO3UzvxUq66c-HZ8AXj8Sv9xNREpBnNKk03TNigL4biHHCYDOxA8etI-OB-sXvkFSoNeNvwCYlTvf4WgZKVDOqojfpXRvdu7wmguWBZqPxa5l0chTAA7q27lulvRovMNFIKsD6bAJgfnbIdvoBrW~koXZB0D6KJSIswq69~pfPCr-U5xukhgA2LTQFeROUY573f3hpOUC8h6mg__&Key-Pair-Id=KUT5TJCACFTXG","The Metro Tourism and Convention Commission voted to approve the minutes and the financial report after staff presented quarterly figures showing continuing strength in hotel-tax collections and overall revenues.

Jeff (staff member) told commissioners that hotel-tax collections reported through February and subsequent reporting periods brought total collections for the period to just over $95,000,000, and that the portion dedicated to tourism promotion was about $27,500,000. He said that for the nine months ended in March, the total amount allocated by the Convention and Visitors Bureau (CBC) to the Metro contract was just over $24,000,000 and that total revenue for the period from all sources was just over $30,000,000, “including the additional $6,000,000 in revenue that the CBC raised from other sources to supplement our Metro contract funding.”

Jeff told the commission there have been no unexpected or unusual events on the expense side and that spending was running below budget in total. He said the primary discretionary program spending during the final quarter will be in advertising, website development and support for new direct international flights from BNA. “So again, in summary, the year is performing well financially and we're on track to meet or exceed our budget targets,” he said.

Commissioner Derek Free moved to approve the minutes earlier in the meeting; his motion was seconded and carried. Later, the commission voted to approve the financial report; Derek Free moved the approval and Britney Chandler seconded. All present voiced aye and the motions carried.

The report noted that October set a new all-time monthly record for hotel-tax collections and that four of the eight months then reported set record highs for those months. Staff emphasized that hotel taxes are not direct revenue to the CBC; the CBC is reimbursed for actual promotion expenses under its Metro contract.

Less-critical details discussed included that trade-show expenses and the largest events of the year were already recorded, and that the CBC had increased non-Metro revenue by approximately $6 million to supplement contract funding.

A motion to adjourn carried at the end of the meeting.","The Metro Tourism and Convention Commission approved minutes and the financial report after staff said hotel-tax collections and overall revenues remain on track to meet budget targets, with discretionary spending to focus on advertising, website work and international flight support.","actionData","errors"]

Article not found

CBC reports progress on Music City Truck Climbers small-business cohort

CBC highlights nonstop international flights, marketing push and strong convention pipeline

Research report: spring travel lifted hotel revenues in March; forecast sees modest growth for 2025

Tourism commission approves financial report; hotel-tax receipts remain strong