Keith Jensen leads revitalization of Grafton Boosters Club with new marketing efforts

The Grafton Public Schools School Committee meeting on May 17, 2025, featured a significant update from the newly elected president of the Grafton Boosters Club, Keith Jensen. Jensen, who has been a resident of Grafton since 2018 and is a parent of twins in ninth grade, shared insights into the revitalization efforts of the Boosters Club, which has been a key fundraising organization for local school athletics and activities.

Jensen began by acknowledging the club's historical context, noting that it was established around 20 years ago and had previously thrived under the leadership of Joe Toches, primarily through a successful bingo fundraising initiative. However, he pointed out that the club faced challenges during the COVID-19 pandemic, leading to a period of dormancy as membership dwindled and many members relocated.

In response to a call for volunteers at the beginning of the school year, Jensen stepped up to lead the club, motivated by his semi-retirement from a long career in insurance. He reported that the club had made strides in re-establishing concessions at school events, which had been successful in the fall. However, he admitted that marketing efforts had not yet met expectations, indicating a need for improvement in that area.

Jensen also introduced an advertising pilot program aimed at enhancing the club's fundraising capabilities. He provided materials related to this initiative to the committee and expressed his willingness to answer any questions regarding the program.

The meeting underscored the importance of community involvement in supporting school programs and highlighted the Boosters Club's efforts to regain its footing after a challenging period. The committee's engagement with Jensen and the Boosters Club reflects a broader commitment to fostering school spirit and enhancing student experiences through active fundraising and community support.