Brock and Hudgins unveil multifamily residential project design in Alpharetta

The Alpharetta Design Review Board convened on May 16, 2025, to discuss a significant multifamily development project that promises to enhance the community's residential offerings. The proposed development aims to create a high-end residential community featuring 281 apartment homes, with a mix of one- and two-bedroom units, designed to meet the growing demand for quality housing in the area.

Key features of the project include expansive common areas, a rooftop clubroom, and a striking pool deck that will overlook a landscaped lawn. The design emphasizes a blend of residential and retail spaces, with plans for storefronts and restaurants that will contribute to the vibrancy of the neighborhood. The project is part of the larger Continuum master development, which seeks to transform the current surface parking lot into a more functional and aesthetically pleasing environment.

Architect Ben Hudgins presented an overview of the site plan, highlighting the thoughtful organization of the building to minimize the visual impact of parking. The design incorporates a central parking garage, ensuring that parking is not exposed, while also providing direct access to retail spaces and residential units. This approach aims to create a more intimate streetscape, enhancing the overall experience for residents and visitors alike.

Landscape architect Brian Dodd emphasized the importance of cohesive design throughout the project, focusing on the use of hardy, shade-tolerant plants and creating a welcoming atmosphere for residents. The landscaping will feature a "walk-up stoop" experience, allowing residents to feel a sense of home as they approach their units.

The board's discussions underscored the project's alignment with Alpharetta's goals for sustainable and community-focused development. As the project moves forward, it is expected to not only provide much-needed housing but also to enhance the overall aesthetic and functionality of the area, contributing to the city's growth and appeal.

In conclusion, the Alpharetta Design Review Board's meeting highlighted a pivotal moment for the community, as this multifamily development promises to address housing needs while fostering a vibrant, interconnected neighborhood. The next steps will involve further refinement of the design and continued collaboration with city officials to ensure the project meets community standards and expectations.