Ann Arbor Farmers Market partners with Michigan State on outreach grant initiative

The Public Market Advisory Commission meeting held on May 15, 2025, in Ann Arbor focused on various topics related to market operations, vendor management, and marketing initiatives. The meeting began with discussions on the referral process for artisans seeking to participate in the market. It was noted that potential vendors are directed to the artisan market and provided with resources, including a farmers market locator from the Michigan Farmers Market Association (MiFMA).

The commission highlighted the importance of a standardized vendor acceptance and rejection process, which has transitioned to email communication to expedite responses. This change aims to reduce barriers for new vendors, allowing them to apply more easily and potentially increasing market diversity.

A significant point of discussion was the introduction of a new knife sharpening service at the market, which will operate on Wednesdays. This service is expected to attract more visitors, as it will cater to both culinary and gardening needs. The vendor plans to sharpen tools on-site, enhancing the market's appeal.

The meeting also covered marketing and outreach efforts, particularly a collaboration with Michigan State University on a USDA Farmers Market Promotion Program grant. This initiative aims to gather data on customer demographics and develop targeted marketing strategies to attract new visitors to the market. The commission expressed excitement about the potential impact of this grant, which includes funding for promotional materials.

Additionally, the commission discussed the Wayfinding project, designed to improve navigation to the market from nearby parking structures. This project includes artistic elements to enhance the market's visibility and appeal.

The meeting concluded with updates on upcoming events, including regular cooking demonstrations scheduled for the second Wednesday of each month from May through September. The commission remains optimistic about the market's growth and community engagement, with plans to continue enhancing vendor participation and customer outreach.