Weslaco residents voice concerns over Senor Ronco's alcohol sale permit

During the Weslaco City Commission meeting on April 2, 2025, community concerns surrounding the proposed alcohol sales at the new Senor Ronco drive-thru were at the forefront of discussions. Residents expressed apprehension about the potential impact of alcohol availability on local youth and public safety, particularly in light of alarming statistics regarding DUI-related fatalities in Texas.

Adrian Valdez, a local resident and parent, highlighted the dangers of alcohol consumption and its correlation with traffic accidents. He cited that in Texas, a person dies every 9 hours and 6 minutes due to DUI-related crashes, with Hidalgo County ranking among the highest in the state for such incidents. Valdez emphasized the proximity of the proposed alcohol sales to schools and pediatric offices, arguing that it sends mixed messages to children about alcohol consumption. He urged the commissioners to consider the long-term implications of their decision on community safety and youth development.

Paola Carrasco, a pediatrician, echoed these concerns, advocating for the health and safety of children. She expressed her commitment to being a voice for those unable to speak for themselves, emphasizing the health risks associated with alcohol use and the responsibility of adults to set a positive example for children.

In contrast, Ismael Reyes, the owner of Senor Ronco, defended the business model, asserting that it is family-oriented and operates under strict guidelines to minimize risks associated with alcohol sales. He noted that their drive-thru service would not allow on-site consumption and that all beverages would be sealed before being handed to customers. Reyes argued that their operational hours are designed to limit late-night sales, thereby reducing the likelihood of drunk driving incidents.

Alejandra Perales, an administrative assistant for Senor Ronco, further clarified the business's commitment to community safety, stating that they aim to differentiate themselves from other drive-thrus by maintaining responsible hours and ensuring that all beverages are sealed prior to customer receipt.

The discussions at the meeting reflect a broader tension between community safety concerns and business interests. As the city commission weighs the potential benefits of new business development against the risks posed to public health and safety, the outcome of this decision will likely have lasting implications for the Weslaco community. The commission is expected to deliberate further on the matter, with community members keenly observing the decision-making process.