University of Southern Maine introduces digital marketing analytics master's program

In a pivotal meeting held on May 19, 2025, the University of Maine System Board of Trustees gathered to discuss significant developments that promise to shape the educational landscape in the region. The atmosphere was charged with anticipation as trustees reviewed proposals that could enhance academic offerings and support student retention.

One of the standout moments came from Chancellor Edmonson, who shared an inspiring story from his recent visit to Fort Kent. During a meeting with forestry students, he learned that all three participants expressed a strong desire to remain at the university for their baccalaureate degrees, contingent on the approval of a new program. This enthusiasm highlighted the potential for growth in student enrollment at Fort Kent, nestled in the scenic Great Northwoods.

The board unanimously approved the introduction of a Master’s degree in Digital Marketing Analytics at the University of Southern Maine. President Edmonson emphasized the program's cutting-edge curriculum and industry partnerships, which align with a growing demand for digital marketing professionals. With job projections indicating an 8.3% increase for market research analysts and a staggering 36% for data scientists over the next decade, this program positions USM as a leader in the field, expanding its graduate business offerings.

In another significant decision, the board granted tenure at the time of hire for a professor in the College of Education and Human Development at the University of Maine. This decision was supported by a thorough review process and highlighted by Trustee Eames, who abstained from voting due to a personal connection to the candidate. She took the opportunity to commend her niece for receiving the King's Coronation Award in Canada, recognizing her contributions to the community.

As the meeting progressed, the board turned its attention to the upcoming budget for the year ahead. The Vice Chancellor for Finance and Administration presented a balanced budget, a testament to the hard work of the administration and the collaborative efforts of university presidents across the system.

The discussions at this meeting not only reflect the board's commitment to enhancing educational opportunities but also underscore the importance of community engagement and academic excellence in shaping the future of the University of Maine System. As these new programs take shape, they promise to foster a vibrant academic environment that meets the needs of students and the demands of the evolving job market.