Milwaukee City Commission approves five year extension for Century City Redevelopment Plan

In a recent meeting of the City Plan Commission, the focus was on the future of the Century City Redevelopment Plan, a significant initiative aimed at revitalizing a once-thriving industrial area in Milwaukee. As discussions unfolded, city officials highlighted the importance of patience and strategic planning in transforming this site, which has a storied past marked by the decline of manufacturing jobs.

The meeting began with a review of two key amendments to the redevelopment plan, originally established in 2005 following the bankruptcy of Tower Automotive. City staff proposed a five-year extension to the plan, allowing time to engage with local businesses and residents while updating zoning regulations to reflect current needs. This extension is crucial for ensuring that the area can attract new manufacturing facilities and create jobs, particularly in light of the historical loss of high-paying union jobs that once supported the local economy.

Commissioners expressed their appreciation for the city’s commitment to maintaining high standards for development, emphasizing the need for quality jobs that benefit the community. The discussions also touched on the challenges of redeveloping a site with a century of industrial use, which has left behind environmental concerns and outdated infrastructure. City officials reassured attendees that they are actively working to address these issues while promoting sustainable growth.

As the meeting progressed, the conversation shifted to the marketing strategies for Century City. Officials noted the importance of adapting to changing market demands, including the integration of technology and amenities that cater to the needs of the workforce. The city is collaborating with organizations like M7 and the Wisconsin Economic Development Corporation to attract potential tenants and ensure that the site remains competitive.

The meeting concluded with a sense of optimism about the future of Century City. With over 500 employees already working in the area and ongoing efforts to enhance the site’s appeal, city leaders are hopeful that this redevelopment will not only restore jobs but also foster a vibrant community that meets the needs of its residents. As the city moves forward, the emphasis remains on making thoughtful decisions that will shape the economic landscape of Milwaukee for years to come.