County evaluates panhandling campaign impact and discusses future strategies

During the recent Board of County Supervisors work session on May 20, 2025, discussions centered on addressing homelessness and panhandling in Prince William County, highlighting the need for effective strategies to support vulnerable populations.

One of the key topics was the ongoing evaluation of the county's panhandling campaign, which aims to redirect donations from individuals directly giving to panhandlers towards local organizations that can provide more comprehensive support. Nikki Brown, the county's communications and engagement representative, reported on the campaign's progress, noting that it has reached nearly 690,000 impressions through various media channels, including social media and local theaters. The campaign's messaging emphasizes that "handouts don't help," encouraging residents to contribute to organizations that can offer lasting assistance.

Supervisors expressed concerns about the effectiveness of outreach efforts, particularly regarding families experiencing homelessness. Supervisor Bailey raised questions about the presence of children among those panhandling and the county's response to ensure their safety. Brown explained that when reports are received about families in distress, the county's Child Protective Services is alerted to assess the situation and provide necessary support.

Another significant point of discussion was the need for follow-up mechanisms for individuals who exit homelessness services. Supervisors highlighted the importance of maintaining contact with these individuals to ensure their successful transition into permanent housing. Currently, the county keeps cases open for 90 days after individuals exit services, but there is a call for more robust follow-up strategies.

The meeting also touched on the connection between homelessness and encampments throughout the county. Supervisors emphasized the need for data on where individuals go after leaving services, particularly if they return to encampments, to better understand and address the issue.

As the county moves forward, there is a clear commitment to refining outreach strategies and enhancing collaboration with community partners. The board plans to continue monitoring the panhandling campaign's effectiveness and explore additional avenues for support, particularly in high-traffic areas where panhandling is prevalent.

In conclusion, the discussions from the work session reflect a proactive approach by the Prince William County Board of Supervisors to tackle homelessness and panhandling, focusing on community engagement and the importance of providing sustainable solutions for those in need. The board's ongoing efforts aim to create a safer and more supportive environment for all residents.