Broomfield Council explores new strategies to enhance community communication

The Broomfield City Council meeting on May 21, 2025, focused on enhancing community engagement and communication strategies. Council members discussed the importance of gathering comparative survey data from surrounding communities to assess Broomfield's performance against regional benchmarks.

A key point raised was the challenge of effectively reaching residents who may be too busy with personal commitments to engage with local government communications. One council member noted that while some community members are actively interested in local affairs, a significant portion may overlook emails and other outreach efforts.

To address these communication gaps, the council is exploring innovative methods to connect with residents. One successful initiative mentioned was the use of passive communication displays in local recreation centers, which feature QR codes allowing visitors to easily register for events or access information. This approach has reportedly yielded positive results in terms of engagement.

Additionally, the council is collecting data on how residents learn about various initiatives, asking them to identify the sources of their information, whether through social media, newsletters, or other channels. This feedback will help the council refine its outreach strategies and better serve the community.

Overall, the meeting underscored the council's commitment to improving communication and ensuring that all residents have the opportunity to participate in local governance.