Airport targets business travelers with new digital campaign and advertising initiatives

The Abilene Airport Development Board meeting on May 23, 2025, highlighted a successful digital marketing campaign aimed at attracting business travelers, which has proven to be the most effective strategy so far. As of April 25, the campaign generated nearly 20,000 impressions and close to 2,000 clicks, with business travel ads accounting for 68% of the total clicks. This success has prompted the board to continue focusing on business traveler messaging.

In addition to the ongoing campaign, the board is developing new creative content that will showcase five daily flights to popular one-stop destinations like Orlando and Denver. This initiative aims to cater to the preferences of travelers and enhance their engagement with the airport.

The meeting also addressed the delay of a Request for Proposal (RFP) for a new advertising agency due to a recent cyber incident. However, the board is optimistic about getting this project back on track soon. New advertising content is already being prepared for the airport's digital signage, with several advertisers awaiting finalized contracts.

Another key topic was the "Fly Local" pledge, with plans to display the initiative prominently in the airport terminal. The board is also enhancing its online presence through the website iflyabi.com, which aims to provide transparency and resources regarding air service development, addressing community inquiries and fostering engagement.

Overall, the meeting underscored the airport's commitment to improving traveler experience and expanding its marketing efforts, with several exciting developments on the horizon.