Sign review board favors wall sign designs over standing signs in local debate

During the recent Zoning Board of Appeals meeting in Southborough, MA, members discussed the approval of signage for a local business, highlighting the balance between community aesthetics and business needs. The board voted overwhelmingly in favor of the wall sign, with a unanimous 5-0 decision, while the standing sign received a closer 3-2 vote.

The discussion centered on the materials, colors, and styles of the signs, with board members noting that the existing signs were already installed. This led to a consensus that imposing restrictions at this stage would create undue hardship for the business owner, who had relied on prior approvals. One board member likened the situation to a past case involving an installed pool, emphasizing the importance of considering the business's investment and the community's evolving landscape.

Concerns about safety and visibility were addressed, with members agreeing that the signs did not pose a hazard. The illumination of the signs was also discussed, with assurances that they would operate within regulated hours, turning on at 6 PM and off at 10 PM.

The board acknowledged the unique color and design of the signs, which some members felt contributed positively to the area. Comparisons were made to a nearby business with a similarly sized sign, reinforcing the idea that the new signage would not detract from the community's character.

As the meeting concluded, the board's decisions reflected a commitment to supporting local businesses while maintaining a cohesive visual environment in Southborough. The next steps will involve monitoring the impact of these signs on the community and ensuring compliance with existing regulations.