Cedar Falls considers zoning change for Thrive Now addiction recovery center

The Cedar Falls City Council meeting on May 19, 2025, focused on a proposed zoning change that would convert a senior living facility into a short-term residential treatment center for addiction recovery, named Thrive Now. This change has sparked significant community concern regarding its implications for local residents.

During the meeting, several community members voiced their opposition to the zoning change, citing safety concerns and a lack of adequate communication from the city and Thrive Now representatives. One resident, a retired nurse, expressed frustration over the perceived rush to approve the facility without sufficient input from those who would be directly affected, particularly residents of the nearby Western Home. She highlighted that many residents were unaware of meetings discussing the change and felt excluded from the decision-making process.

Concerns were raised about the potential impact of the treatment center on property values, neighborhood safety, and the overall character of the community. Residents questioned the adequacy of the facility's plans, including its capacity to attract clients and the possibility of future changes in its operations without further city council approval.

In contrast, representatives from Thrive Now defended the proposal, emphasizing the need for high-quality addiction treatment services in Iowa. They noted that their facilities are licensed and accredited, and they aim to provide a supportive environment for individuals seeking recovery. Thrive Now's director mentioned the overwhelming demand for such services, citing hundreds of inquiries following the opening of their previous centers.

The council is now faced with the challenge of balancing the community's concerns with the need for addiction recovery services. The decision on the zoning change remains pending, with calls from residents for further discussion and consideration before any final vote is made.