Pekish owner Byron Wheeler addresses underage alcohol service violation at Boulder licensing hearing

The Boulder City Beverage Licensing Authority convened on May 23, 2025, to address a compliance issue involving Pekish, a restaurant owned by Byron Wheeler. The meeting began with introductions, including Wheeler, who expressed his commitment to responsible alcohol service.

Brian Proffitt, representing Pekish, outlined the restaurant's history and emphasized that this was their first violation in three years of operation under Wheeler's ownership. Proffitt detailed the training protocols for all staff, including kitchen employees, who undergo state-approved responsible alcohol service training. He highlighted the use of mystery shoppers to ensure compliance, noting that staff members who failed to check IDs were terminated.

Wheeler addressed the authority, acknowledging the embarrassment of the situation and reiterating the importance of legal alcohol consumption, especially as a parent of a college student. He emphasized the restaurant's proactive measures, including staff meetings to prepare for increased patronage following the closure of a nearby competitor.

The discussion included the implementation of an ID scanner, which was ordered prior to the compliance check but was not operational at the time. Proffitt explained that the scanner was installed the day after the incident, and Wheeler noted that they have confiscated over 300 fake IDs in the past three years, now turning them over to the Boulder Police Department.

Board members raised questions regarding the restaurant's policies, including the two-drink minimum for patrons accessing the bar area and the monitoring of underage customers. Wheeler clarified that staff are trained to ensure compliance and that a bouncer oversees the stairwell leading to the bar.

The meeting concluded with a commitment from Wheeler to uphold higher standards and prevent future violations. The authority acknowledged receipt of the mitigation packet and expressed appreciation for the detailed information provided. The board's discussions underscored the importance of maintaining responsible alcohol service in Boulder’s dining establishments.