West Allis City Council debates regulation of THC infused beverages

In a pivotal meeting on May 20, 2025, the West Allis Common Council took significant steps towards regulating the sale of THC-infused beverages, reflecting a growing concern over public safety and health. The council discussed an ordinance aimed at creating a non-intoxicating beverage license specifically for these products, which have gained popularity but lack comprehensive state regulation.

The discussion was sparked by recent incidents involving establishments selling THC drinks without proper licensing, raising alarms about potential risks, especially concerning underage sales. Alderman Doyle emphasized the need for local oversight, stating, “Even though they’re called non-intoxicating, they do alter your mood,” and highlighted the importance of treating these beverages similarly to alcohol in terms of sales regulations.

City Attorney Decker provided historical context, explaining that a law from 1921 allows municipalities to regulate non-intoxicating beverages. This law, originally designed during Prohibition, has been adapted to fit modern needs, allowing West Allis to establish its own licensing framework for THC drinks. Decker noted, “It’s just another stimulant,” advocating for regulations that ensure public safety.

The council's deliberations included concerns about enforcement and the responsibilities of local law enforcement. Chief Mitchell assured that the police could incorporate checks for these new licenses into their existing tavern inspections, reinforcing the idea that proper oversight is feasible. “This would just be one more license for them to check for,” he stated.

While the ordinance aims to preemptively address potential issues, some council members expressed skepticism about the necessity of local regulation when state laws are still evolving. However, the consensus leaned towards proactive measures to ensure responsible sales and consumption, particularly in light of the complexities surrounding THC and driving laws.

As West Allis moves forward with this ordinance, it sets a precedent that could influence neighboring communities, with Milwaukee reportedly watching closely. The council's decision reflects a commitment to public health and safety in an era of rapidly changing cannabis laws, positioning West Allis as a potential leader in local cannabis regulation.