Aldermen Vote to Deny New Liquor Store Near Greenfield Avenue

During the Common Council meeting on May 20, 2025, the West Allis City Council voted to deny a liquor license application for a proposed store in a district already saturated with alcohol retailers. Alderman Dana Keene highlighted the area's high concentration of liquor stores, noting there are six within a mile and 13 places selling cigarettes in the same vicinity. This decision aligns with previous council actions, including a recent denial of a beer license for a Family Dollar store due to similar concerns about over-concentration.

Alderman Grisham echoed Keene's sentiments, emphasizing community feedback against adding another liquor store, particularly in light of upcoming redevelopment in the area. He expressed a desire for more diverse business options that would better serve residents' needs. The discussion underscored a collective concern among council members about the potential negative impact of additional liquor outlets on the community.

While some council members acknowledged the applicant's previous experience in running similar businesses, they ultimately agreed that the existing number of liquor stores in the area made the proposal untenable. The council's decision reflects a commitment to prioritizing community interests and exploring alternative developments that could enhance the neighborhood's character and offerings.

As West Allis continues to navigate its business landscape, this decision marks a significant step in shaping a healthier and more diverse commercial environment for residents. The council's focus on community feedback and responsible business development will likely influence future proposals in the area.