MET Transit improves marketing strategy to attract more riders in Billings

During the Billings City Council Special Work Session on May 20, 2025, discussions centered on the city's public transportation system, particularly the efforts to attract new riders to the MET (Metropolitan Transit) service. The meeting highlighted the recent certification for third-party Commercial Driver's License (CDL) training, which is expected to enhance the quality and availability of transit services in Billings.

Council members expressed appreciation for the increased ridership, noting that the MET has made significant strides in becoming a more appealing option for commuters. The conversation emphasized the importance of understanding the "choice rider"—those who have alternatives to public transportation but opt to use the bus service. The council discussed strategies to improve marketing efforts, aiming to raise awareness about the convenience and benefits of using MET.

Key initiatives mentioned included a rebranding effort that involved a new logo and a stronger social media presence. The MET has also been actively participating in community events to engage with residents and promote its services. The overarching goal is to remind the public of the transit options available and encourage them to consider MET as a viable commuting solution, especially given the traffic challenges in the city.

The meeting concluded with a commitment to continue enhancing outreach and marketing strategies to attract more riders, ensuring that the MET remains a competitive choice for transportation in Billings. As the city moves forward, the focus will be on maintaining momentum in ridership growth and addressing the needs of the community effectively.