Business advocate proposes improved digital billboard ordinance for Davie council consideration

Digital billboards sparked a heated discussion at the Davie Town Council meeting on May 21, 2025, as a local business leader voiced strong support for a more equitable ordinance. The speaker emphasized that digital billboards serve essential public functions, such as broadcasting Amber Alerts and community events, while also providing affordable advertising options for local businesses.

However, concerns were raised about the current proposed ordinance, which grants the council broad discretion in deciding who can build digital billboards. The speaker pointed out that this approach could lead to legal and policy issues, particularly since it excludes key economic corridors like I-595 and the Turnpike. The absence of required lighting studies and a transparent selection process further complicates the ordinance.

Drawing from successful experiences in Ocala, the speaker urged the council to reject the current proposal and instead adopt a framework that promotes the removal of outdated signs and establishes a fair permitting process. This alternative model could generate significant revenue for the town, with a one-time fee of $150,000 per digital sign face, while ensuring compliance with constitutional standards.

The speaker concluded by offering assistance in drafting a revised ordinance, highlighting a commitment to the town's success. The council's next steps will be crucial in determining the future of digital billboards in Davie, as they weigh the potential benefits against the concerns raised.