Southwest Airlines reveals major transformation plans at Phoenix event

Southwest Airlines is set to revolutionize air travel in Phoenix with a major transformation, as announced by Vice President of Airport Operations Steve Cisneros during the recent State of the City Address. Highlighting the airline's deep-rooted connection to the community, Cisneros emphasized that Southwest has been a vital part of Phoenix for over 43 years, facilitating over 220 flights daily and supporting 88 local organizations.

The airline's upcoming changes, starting in early 2026, will include assigned seating for the first time, along with enhanced legroom options, offering travelers up to five extra inches of space. This shift aims to cater to evolving customer preferences, providing more choices for a personalized travel experience.

Cisneros also acknowledged the hard work of the maintenance teams preparing the fleet for these upgrades, ensuring safety and service excellence. The airline's commitment to enhancing customer experiences extends to its A-List and A-List Preferred members, who will enjoy additional perks, including waived bag fees.

This announcement marks a significant step for Southwest Airlines as it continues to invest in the Phoenix community and adapt to the changing landscape of air travel.