Donato's Pizza seeks approval for illuminated signage in Frisco, Texas

The Allen City Council meeting on January 28, 2025, featured a significant discussion regarding the approval of a lighted signboard for Donato's Pizza, a well-established pizza brand from Columbus, Ohio, which is planning to open its third Texas location in Allen. Jeff Baldwin, representing Donato's, expressed excitement about the new store and emphasized the company's commitment to community involvement and family-oriented service.

Baldwin explained that the request for a lighted signboard is crucial for visibility and customer attraction, particularly during evening hours. He noted that the sign would face Alma Drive, away from residential properties, and would only be illuminated during business hours to minimize any potential disturbance to nearby residents. Baldwin highlighted positive feedback from local residents, who expressed enthusiasm for the pizza store, especially in contrast to a previously proposed gas station for the site.

The discussion included concerns about safety and visibility, with Baldwin presenting images to illustrate existing lighting conditions in the area. He argued that proper signage and lighting are essential for ensuring customers recognize the store is open, citing examples of confusion caused by inadequate lighting at other pizza establishments.

The council's decision on the signboard request will be pivotal for Donato's Pizza as it seeks to establish its presence in the Allen community. The outcome of this meeting reflects broader themes of local business development and community engagement, as the city continues to navigate zoning and signage regulations to accommodate new businesses.