ASU Decision Theater showcases AI tool for county transportation planning

Pinal County is set to enhance its transportation planning efforts through a new partnership with Arizona State University (ASU) and its innovative Decision Theater technology. During a special session on May 14, 2025, county officials discussed the potential of this AI-driven system to analyze data and create a comprehensive, data-driven transportation plan for the region.

The Decision Theater, which has permanent installations in Phoenix, allows users to visualize complex data and explore various scenarios. This portable version showcased at the meeting aims to facilitate collaboration among county officials and municipal partners. The goal is to develop a long-term transportation strategy that is informed by data rather than individual preferences.

Craig, a key figure in the initiative, emphasized the importance of starting this planning process now, as it will lay the groundwork for a 40 to 50-year vision for transportation in Pinal County. He highlighted the need for a systematic approach that considers various factors, including economic development, public health, and environmental impacts.

Chelsea, the Director of Strategy and Impact at ASU's Decision Theater, introduced her team and outlined how the technology works. The system integrates multiple data sources, allowing stakeholders to visualize the implications of their decisions in real-time. This interactive approach not only aids in understanding current conditions but also helps project future scenarios based on different decision-making paths.

The meeting underscored the significance of human-centered design in the decision-making process. Chelsea explained that the Decision Theater is not just about presenting data but also about fostering productive discussions among diverse stakeholders. By addressing common challenges and facilitating collaboration, the technology aims to build trust and ensure that decisions are made transparently and effectively.

As Pinal County moves forward with this partnership, officials are optimistic that the Decision Theater will play a crucial role in shaping a sustainable and efficient transportation system that meets the needs of the community for decades to come.