St James Episcopal Church proposes new monument sign with digital message board

The Richmond City Commission of Architectural Review convened on May 27, 2025, to discuss a proposal for a new monument sign at Saint James Episcopal Church. The applicant, represented by Daniel Morrow of Glove and Holmes Architecture, seeks to install a brick and cast concrete sign that aligns with the church's historic character. The sign will be integrated into a newly approved retaining wall and ramp, which have already been completed.

The proposed design features a digital message board at the center of the sign, intended to enhance the church's ability to communicate events and information to the community. However, the commission expressed concerns regarding the use of digital signage in the city's historic districts, as current guidelines prohibit internally illuminated signs. Staff recommended partial approval of the monument sign's construction but advised against the digital message board.

During the meeting, several commissioners raised questions about the potential impact of the digital display on the historic nature of the area. They discussed the importance of ensuring that any signage does not detract from the aesthetic of the neighborhood. Public comments reflected similar concerns, with local residents expressing apprehension about the implications of an LED sign on the historic character of the church and surrounding area.

The commission acknowledged the need for further information regarding the proposed digital display, particularly concerning its brightness and frequency of message changes. They suggested exploring alternative signage options that could provide similar functionality without violating the guidelines against illuminated signs.

In conclusion, the commission's discussions highlighted the balance between modern communication needs and the preservation of Richmond's historic character. The proposal will be revisited after the applicant considers alternative signage solutions that align with the commission's guidelines.