Discover Flagstaff reports strong engagement growth across social media and email campaigns

Flagstaff's tourism marketing efforts are gaining momentum, as highlighted in the recent Flagstaff Tourism Commission meeting held on May 22, 2025. The Discover Flagstaff team reported impressive engagement metrics across social media platforms, particularly with content focused on astronomical events and local trails.

The commission revealed that a recent post about astronomical events reached over 35,580 people, generating 686 engagements. This success was mirrored in their Instagram strategy, where a lighthearted meme about local hiking trails garnered 13,420 in reach and 1,383 engagements. The Instagram following has also seen growth, increasing from 47,254 to 52,154 followers compared to the same month last year.

Looking ahead, the marketing team plans to continue leveraging popular content formats, including memes, to engage audiences. They also aim to promote fire awareness and the upcoming Route 66 Centennial celebrations. However, discussions around expanding to platforms like Blue Sky and TikTok are ongoing, with concerns about TikTok's controversies leading to a pause in new content.

In addition to social media, the commission reported a 16% increase in reach for their email campaigns, which target around 30,000 potential visitors. The most clicked links included information on local events and accommodations, indicating strong interest in what Flagstaff has to offer.

As the tourism marketing strategy evolves, the commission remains focused on enhancing engagement and attracting visitors to Flagstaff, ensuring the community continues to benefit from its vibrant tourism sector.