During the Canby Urban Renewal Agency (URA) and City Budget Committee meeting on May 15, 2025, city officials engaged in a robust discussion about the allocation of funds for beautification and marketing efforts in the community. A significant focus was placed on the use of funds for replacing downtown banners and enhancing the visual appeal of Highway 99, which are seen as vital components of the city's marketing strategy.
The conversation highlighted the importance of tangible improvements, such as murals and other beautification projects, which have been funded in the past. However, concerns were raised about the sustainability of these initiatives, especially as funding sources may shift back to the general fund. Some council members expressed skepticism about the effectiveness of the current facade improvement program, questioning whether it truly benefits the broader community or disproportionately favors specific businesses.
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Subscribe for Free A proposal to transfer $425,000 from urban renewal funds to the city’s operating budget was also discussed. Some council members advocated for this transfer, arguing that it could provide more immediate benefits to the community. Others, however, voiced concerns about the facade improvement program, suggesting that it may not align with the community's needs and could lead to inequities among local businesses.
The meeting also touched on the marketing strategies employed by the city, with officials noting that funds have been used for initiatives that promote Canby as a destination. This includes not only physical improvements but also efforts to create a welcoming atmosphere for visitors and residents alike.
As the city prepares for the next fiscal year, the discussions from this meeting will play a crucial role in shaping the budget and determining how best to allocate resources for community development. The outcomes of these deliberations will directly impact Canby's efforts to enhance its downtown area and support local businesses, ensuring that the community continues to thrive.