NCG Hospitality unveils $50M Moxie Hotel plans in Milwaukee's Deer District

The City of Milwaukee's Zoning, Neighborhoods & Development Committee meeting on May 28, 2025, spotlighted the proposed Moxie Hotel, with attorney Brian Randall representing NCG Hospitality detailing the project's anticipated impact and community engagement.

Randall confirmed that the construction costs for the Moxie Hotel are projected to exceed $50 million, aligning closely with the assessed value of the nearby Trade Hotel. He emphasized the hotel’s design aims to enhance the vibrancy of the Deer District, encouraging guests to explore local businesses rather than remain isolated within the hotel. The Moxie is expected to add 156 hotel rooms, contributing to the area's hospitality capacity.

The discussion also highlighted NCG's commitment to community involvement, with recent volunteer efforts at Habitat for Humanity and plans for ongoing charitable initiatives. Randall noted that the hotel would prioritize hiring local workers and maintaining diversity in its construction workforce, adhering to city goals for responsible contracting.

Despite some concerns raised about labor issues related to another hotel, Randall clarified that such matters are outside the scope of zoning discussions. He reiterated that the Moxie meets all zoning requirements and has received recommendations for approval from city development staff and the plan commission.

As the meeting concluded, the committee members expressed support for the project, recognizing its potential to enhance the Deer District and contribute positively to Milwaukee's economy. The Moxie Hotel is positioned as a key player in the ongoing development of the area, promising to attract visitors and support local businesses.