City of Keene examines advertising budget and marketing strategy amid growth

The City of Keene's Type A Board meeting on April 16, 2025, highlighted key discussions around marketing strategies and the commendable service of a board member.

A significant topic was the city's advertising budget and its effectiveness. Board members expressed a desire for more strategic marketing efforts, particularly as the city experiences natural growth. One member noted that while there has been little need for extensive advertising due to this growth, the potential for a dedicated marketer was discussed. This could enhance the city's visibility and attract more residents and businesses.

The conversation also touched on previous discussions about billboards. It was noted that while the board had considered this option, no decisions were made, as billboards are often more effective when part of a broader marketing campaign.

In a heartfelt moment, the board recognized Charles, a valued member, for his contributions to the city’s financial health. His departure was met with gratitude, as members reflected on his positive impact and dedication to the community.

Overall, the meeting underscored the importance of strategic marketing for Keene's future growth and the appreciation for those who have served the city diligently. As the board looks ahead, the focus will likely shift towards implementing more structured marketing initiatives to further enhance the city's appeal.