Kernersville tracks $2.2M economic impact from recreation events since January

In the heart of Kernersville, the Board of Aldermen convened on May 28, 2025, to discuss significant developments impacting the community, particularly focusing on the Parson Recreation event center and its economic contributions. As the meeting unfolded, a sense of optimism filled the room, driven by the promising figures shared by board member Ernie Smisher.

Since the opening of the event center in January, the town has hosted a total of 22 events, including 10 in the building and 12 at the baseball fields. These activities have generated an impressive economic impact of over $2 million, primarily from visitors who traveled from outside Kernersville. Smisher highlighted that this figure is based on conservative estimates of meal costs, with 39,281 attendees contributing to the local economy through dining and other expenditures.

In addition to the economic impact, the town has seen direct revenue of nearly $100,000 from field rentals, building rentals, concessions, and parking fees. This financial boost is a positive sign for the town, indicating that the recreation facilities are not only serving the community but also attracting visitors and generating income.

As the meeting progressed, the board members discussed logistical matters, including the distribution of access fobs for the recreation building's parking lot, aimed at simplifying access for board members and reducing unnecessary communication. The atmosphere remained collaborative, with members expressing their support for efficient solutions.

The meeting concluded with a motion to enter a closed session, allowing the board to consult with legal counsel and address personnel matters. This step reflects the board's commitment to maintaining transparency and accountability in its operations.

As Kernersville continues to leverage its recreational facilities for economic growth, the community can look forward to further updates on the impact of these initiatives in the months to come. The board's proactive approach signals a bright future for local events and the town's overall development.