The Tucson Unified School District (TUSD) Governing Board meeting on April 15, 2025, highlighted significant developments in enrollment marketing and recruitment strategies aimed at boosting student numbers across the district. The meeting featured a presentation from representatives of Kaseya K12, who are collaborating with TUSD to enhance awareness of school programs and improve student retention.

During the meeting, it was reported that TUSD has seen a 25% increase in school site visits since launching their enrollment campaign in March. The campaign specifically targets kindergarten, middle school, and high school students, addressing a notable decline in enrollment, particularly among ninth graders. The district aims to engage families by promoting the offerings of high schools and encouraging younger students to start their education with TUSD.

The marketing efforts include a diverse range of media platforms such as video streaming, radio, digital ads, social media, and traditional mailers. The district has also reinstated open houses for eighth graders transitioning to ninth grade and for fifth and sixth graders moving to middle school. These initiatives are designed to provide families with direct access to information about TUSD schools and programs.

The presentation emphasized the importance of local media, noting that families in Arizona primarily learn about new educational opportunities through television and radio. This insight has guided TUSD's advertising strategies, ensuring they reach families effectively, including bilingual communities.

In terms of results, the collaboration with Kaseya K12 has yielded promising outcomes. The campaign has successfully re-engaged 103 students who had previously left TUSD, with 61 students reenrolling after being contacted by the recruitment team. This effort reflects TUSD's commitment to reversing enrollment declines and fostering a strong educational environment for all students.

The meeting concluded with a sense of optimism regarding the district's ongoing efforts to enhance student enrollment and retention, setting the stage for continued collaboration with Kaseya K12 in the upcoming school year.