Baltimore Convention Center aims for millions in revenue through new digital signage strategy

On May 30, 2025, the Baltimore City Council convened to discuss the Fiscal Year 2026 budget, focusing on the role of hotel taxes and new revenue-generating initiatives. The meeting highlighted the importance of tourism and convention centers in the city’s economic landscape, particularly as Baltimore seeks to revitalize its downtown area.

A key topic of discussion was the hotel tax, which, while not explicitly included in the budget, plays a crucial role in supporting the city’s general fund and Visit Baltimore's mission. Council members expressed the need for a strategic approach to leverage this revenue source effectively. The uncertainty surrounding the economic impact of upcoming events was noted, as real-time data on hotel occupancy and tax revenue often lags by several months. This delay complicates the ability to assess the immediate financial benefits of events hosted in the city.

Another significant point of discussion was the anticipated revenue from a new digital signage program at the Baltimore Convention Center. This initiative aims to modernize advertising methods, replacing traditional vinyl banners with dynamic digital displays. The program is expected to generate millions in annual revenue, with a substantial portion allocated to the city. The goal is to enhance the visibility of events and attract more visitors, aligning with trends seen in other major cities.

Vice President Middleton emphasized the critical role of convention centers in urban revitalization, particularly in attracting tourists and business travelers. The council's discussions underscored the interconnectedness of tourism, local businesses, and city revenue, highlighting the need for continued investment in infrastructure and marketing strategies.

As the city moves forward, the council's focus on these revenue streams reflects a broader commitment to enhancing Baltimore's appeal as a destination for events and tourism. The anticipated implementation of the digital signage program and strategic management of hotel tax revenues are expected to play pivotal roles in the city’s economic recovery and growth in the coming years.